According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion. A rapidly expanding marketplace means increased competition for OTT video service providers, who must find the right go-to-market (GTM) strategy.
The subscription business model offers companies a fast track to growth, offering just about anything from entertainment streaming services to renters' insurance. Yet to harness that growth potential, businesses need a subscription-centric billing solution that can keep up with their vision, market demands, and innovation in products and services. At a certain point, however, an upgrade from a legacy billing approach to a more capable billing platform is necessary to handle the volume and complexity of recurring revenue operations, as well as facilitate growth at scale. Here are five billing considerations to help guide your decision-making process.
Subscription-based businesses are beginning to realize that the true indicator of growth and company longevity has more to do with a flourishing customer retention rate. Simply put, the customer retention rate reflects your company’s ability to maintain company-consumer relationships over a period of time. Casey Padgett walks through how to calculate your subscriber retention rate and 5 tips on how to improve it.
In these trying times, subscription businesses need to ask themselves what their responsibility is to their customers. Do they suspend payments? Offer free subscriptions? How do they stay connected with their subscriber base during these times? Vindicia's Jesus Luzardo explores how to do the right thing by your subscribers.
Future Forward: How Subscription Intelligence Can Increase Revenue, And Be the Game-Changer, In A Post-COVID-19 World
How you can propel lasting relationships with customers by lending a helping hand during the pandemic with the power of data, to increase revenue, decrease churn and ultimately improve the overall customer experience.
We’re seeing a total revolution in the consumer economy. Today’s customers aren’t just choosing brands based on price or products; they’re choosing brands that make a statement about their identity.
One important reason why electronic payments continue to gain popularity is that they’re easy and convenient. In the subscription industry, there are...
Today’s subscription providers are plagued by four key pain points that chronically and uniquely challenge their ability to increase retention, lower cost and drive higher profitability: slow payments, payment expenses, poor integration and payment insecurity.
While credit cards are popular, real-time and alternative payments are the wave of the future. Subscription companies that adopt real-time payments will improve revenues, reduce payment churn, and burdensome payment processes.
One of the many benefits of a subscription business model, especially for consumer-facing services, is that companies don't need to feel confined to particular regions. Even the most modest subscription-based business can have an international footprint. Global expansion is very much in play for subscription businesses as demand for these types of services continues to grow in different international markets. Here's what you need to know before taking the plunge with your subscription business into international waters.