What does the future hold for OTT video subscriptions?

According to PwC, the global OTT video market will double in size between 2019 and 2023, when it will total $72.8 billion. A rapidly expanding marketplace means increased competition for OTT video service providers, who must find the right go-to-market (GTM) strategy.

Building Better Subscription Bundles

One of the most effective strategies for attracting new customers is to offer subscription bundles, pairing multiple products or services at discounted rates.
easy subscription orders

Why Frictionless User Journeys are More Important Than Ever for Your Subscription Business

Customers expect subscription platforms to seamlessly handle every aspect of the user journey, from onboarding and payment processing to their identity, access and consumption, no matter how complicated those processes become.
payment processing

Three Key Market Drivers Impacting Subscription Businesses

Losing four out of 10 customers to a failed payment is a high price to pay during a time with so much economic uncertainty. Businesses can’t afford to lose customers and they certainly shouldn’t be losing them due to a payments issue.

Real-Time Payments: The Future for Subscriptions

While credit cards are popular, real-time and alternative payments are the wave of the future. Subscription companies that adopt real-time payments will improve revenues, reduce payment churn, and burdensome payment processes.

Accelerating Ideas into Revenue – The Power of the Platform

To be able to respond effectively to quickly changing market dynamics, finance teams need a strong technical foundation with built-in scalability, security, compliance, flexibility, and adaptability, also known as “Platform Extensibility.” With platform extensibility, if you can conceive it, you can create it and launch it while automating business processes, reducing errors, saving time, and most importantly – increasing customer satisfaction. This “platform extensibility” is what accelerates your ideas into revenue.

How To Prepare Your Subscription Business To Go Global

One of the many benefits of a subscription business model, especially for consumer-facing services, is that companies don't need to feel confined to particular regions. Even the most modest subscription-based business can have an international footprint. Global expansion is very much in play for subscription businesses as demand for these types of services continues to grow in different international markets. Here's what you need to know before taking the plunge with your subscription business into international waters.

How to Leverage Subscription Intelligence to Create Personalization and Fuel Subscription Growth

Leveraging data gives companies insight into subscriber preferences and activity. Learn more about the need for personalized subscription services.

5 Billing Considerations for Scaling Your Subscription Business

The subscription business model offers companies a fast track to growth, offering just about anything from entertainment streaming services to renters' insurance. Yet to harness that growth potential, businesses need a subscription-centric billing solution that can keep up with their vision, market demands, and innovation in products and services. At a certain point, however, an upgrade from a legacy billing approach to a more capable billing platform is necessary to handle the volume and complexity of recurring revenue operations, as well as facilitate growth at scale. Here are five billing considerations to help guide your decision-making process.
Subscription Business Success

6 Techniques Top Subscription Businesses are Using to Retain Customers

Learn how subscription businesses have remained strong through the COVID-19 crisis and what strategies and business approaches they have used that have enabled them to retain and scale their subscriber base.

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