Scroll Will Shut Down in 30 Days and Be Absorbed by Twitter Blue

Scroll Will Shut Down in 30 Days and Be Absorbed by Twitter Blue

Scroll, an ad-free, streamlined reading service, will shut down in about 30 days and will be absorbed by Twitter Blue.

Five on Friday: Free Infographic Templates, Decline in Desktop Reading, and More

This week's Five on Friday explores optimal character length for tweets, issues with binge watching, desktop reading declines, free infographic templates and more.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Google to Buy Fitbit for $2.1 Billion in All Cash Deal

Google (NASDAQ: GOOGL) is getting into the fitness wearables business. The technology giant announced last week that it is buying Fitbit (NYSE: FIT) at $7.35 per share in an all-cash worth approximately $2.1 billion. The deal is expected to close next year, subject to regulatory approval, approval by Fitbit stockholders and standard closing conditions.

Build an Ecosystem Around Your Company — the Google way

Many technology companies, and famously Google, have built empires through their ecosystems. A business community or network formed around a company's mission, assets or products that supports members, builds customer relationships and adds value that scales through ancillary services. When value is created by members -- through new services, functionality and content -- it feeds the network, increases the importance (and/or size) of the ecosystem and makes the company behind it more indispensable. The result? You get closer to center of your industry's universe and your customer's universe.

Tribune Publishing Grew Digital Subscribers by 30.7% in First Quarter

In its first quarter earnings report, Tribune Publishing revealed 30.7% growth in digital subscribers, along with revenue declines and a net loss of $44M.

Can Movie Theater Subscriptions Save The U.S. Box Office?

New services are offering movie fans a flat monthly or annual subscription fee in exchange for reasonable-to-extreme savings -- if you commit to using your subscription to the max. Can these offerings bring moviegoers back to theaters, and can these services succeed even if they offer benefits that are too good?
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

9 Most-Watched On-Demand Webinars

Who doesnt love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

MLB.tv Celebrates 12 Years with Promotion for $12 ‘Annual’ Subscription

Despite popular belief that paid content is a new phenomenon, MLB.com celebrates 12 years this week of offering subscription-supported live streaming of Major League Baseball games. To honor that milestone, MLB.tv has created a special $12/year promotion, which site visitors can purchase for themselves or as a gift. We like the fact that MLB.tv is taking advantage of its anniversary to offer a catchy promotion (this would be less enticing for a high-priced site trying to offer a $1200/year…

Men’s Health Jumps on the Subscription Box Bandwagon with Box Just for Men

Men's Health, the world's best-selling men's magazine, is jumping on the subscription box bandwagon, reports WWD. The quarterly box will include a selection of fitness, food, tech and grooming products for men. This will be in addition to Men's Health's other offerings which include a website, print magazines, books, and events. With 13 million readers, Men's Health, a Rodale-owned publication, might be onto something.

MyFitnessPal Adds Paid Premium Subscription for Power Users

Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world's largest digital health community with more than 120 million members. Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users. It…

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