By Minal Bopaiah Music streaming site Spotify has struck a deal with News UK to offer a year of free music to subscribers of
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By Minal Bopaiah Earlier this week, Re/code and The Atlantic published articles claiming Facebook was beating out Google in sending referral traffic to content
By Minal Bopaiah When it comes to mobile app subscriptions, there are a lot of unknowns right now. How many people will actually buy
By Minal Bopaiah Many paywalled news sites decide to show the first few lines of a news story before blocking access. But did you
By Minal Bopaiah While the iPhone and iPad accounted for 50% of opens for B2C emails in the fourth quarter of 2013, desktop environments
By Minal Bopaiah While there’s been a flurry of launches in the eBook subscription space (e.g., Scribd., Oyster, and others) few sites have sought
By Minal Bopaiah The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of
The New York Times is altering the metered paywall on its mobile app to “better align the experience with that of NYTimes.com,” a spokesperson told
By Minal Bopaiah Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements.
Twitter recently introduced Analytics for Twitter Cards, an easy-to-use dashboard to track the ROI on Twitter posts that have multi-media elements. Which begs the question, Should
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