Magzter Launches New Tool for Publishing Fully Interactive Digital Magazines

Magzter, a cross-platform digital magazine publishing tool, book store and newsstand, announced last week that it is releasing a significant upgrade to its self-service digital publishing product-line with MagEnhance. MagEnhance will not only convert magazines into a digital format like its existing products do today, it will make them fully interactive with tools like rich text, links, slideshows, video, audio, animation, music, email and more. This platform will create a much richer magazine experience for…

Platform as a Service: The Advantages of a Cloud Computing Subscription Service.

It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.
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Subscription Insider is uniquely focused on the business of subscriptions.

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We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

LinkedIn Announces New Premium Features for Subscribers

Last week LinkedIn (NYSE: LNKD) announced new premium features to its two consumer subscriptions, Premium Career and Premium Business, in a blog post by Gyanda Sachdeva, senior director or product management. In addition to the new premium features, subscribers will receive unlimited access to LinkedIn Learning and LinkedIn Salary.

Ad Blocker AdGuard Reset All User Passwords After Being Hacked

After detecting an attack toward its servers last week, ad blocker AdGuard reset all users' passwords. The company has 5 million users worldwide. AdGuard assured users that the company's servers were not compromised, so the resetting of passwords was mostly a preventative measure. The company has since set stricter password requirements, and they have connected to HaveIBeenPwned API, a website that gathers data about all known compromised passwords. If a user tries a password found in this database, the user will receive a warning.

Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC

Here's an interesting market test for online content -- selectively subject your audience to it based on geo-location. You largely don't hear about geo-location testing anymore, yet Politco has decided to adopt this artifact of market research to test its audience's receptivity to a metered paywall. Starting next week, readers in Iowa, North Dakota, Vermont, Mississippi, New Mexico and Wyoming will be subjected to a meter count when viewing the site's currently free content (Politico already…
Five on Friday, March 5, 2021

Five on Friday: Acquisitions, Algorithms and Awards

Google says it won't support third-party cookies or build alternate identifiers, Piano acquires AT Internet and Netflix wins big at the Golden Globes.

App Store or App Storage?

In terms of design, the Apple App Store leaves a lot to be desired. Apple seems to have the repository side of things figured out, but certainly not the search function.

A Potted Financial Analysis of Murdoch’s Upcoming iPad Daily: 130,000 Paying Readers Needed Per Week?

According to James Murdoch's remarks at the DLD Conference in Germany this week (as reported here in TechCrunch), the company's hired 126 journalists for its upcoming iPad Daily.That's a lot of journalists. I'm assuming that many of these are stringers or part-timers. That given, let's run some numbers, shall we? 126 journalists @ an average of $45kyear incl. tax & tags = $5,670,00010 other staff (our estimate) @75k each = $750,000Offices, legal, insurance, PR, tech, etc.…

Getting Your Product Out the Door: What is Product Development?

This first article of our series Getting Your Product Out the Door: Product Development Basics offers a look at the history of subscription product development, defines the role of product owner and its importance to the organization and details the elements of new product development.
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We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Popular Science Sells 10,000 iPad App Subscriptions

Popular Science recently sold the 10,000th subscription for its iPad application, which launched six weeks ago.Those subscribers are paying $14.99 a year's worth of monthly editions-- $2 more than a $12.99 print subscription. Popular Science also sold 2,500 individual copies of the March edition of the iPad app at $4.99 each, according to a report in Ad Age. Other publishers have hesitated to offer iPad subscriptions because of concerns about Apple's terms, which include taking a…

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