Boston Globe Capitalizes on Red Sox World Series Win to Sell Digital Subscriptions

While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage -- the Red Sox winning the World Series. In their recent round of email marketing, The Globe is tying its trial subscription rate to a special commemorative book (in print!) about the Red Sox's 2013 season and World Series win.   Some great things about this promotion: local sports fans are an easy demographic to convert into…

Case Study Lesson: How to Get A Major Brand to Underwrite Subscriptions

Subscription Site Insider's newest exclusive Case Study reveals how new niche site BoomerTennis.net took a tactic from bigger publishers and partnered with a major brand to underwrite subscriptions for its customers. BoomerTennis.net ran an offer - via a tennis event and email -  that Poland Spring would pay for a year-long membership to BoomerTennis.net as long as the consumer agreed to try Poland Spring's in-home water service for free for two months. The consumers had to…

MINDBODY Posts Double Digit Increases for Subscription Revenue in Q2

MINDBODY, the leading provider of online business management software for the wellness services industry, posted double digit increases for the second quarter of 2016, growing revenue to $33.6 million, a 36 percent increase year-over-year. The company also saw double digit increases in subscription and payments revenues, but still had a net loss for the quarter. What's next for MINDBODY?

Which is the Worst Online Newspaper Paywall? Our Little Internal Contest….

The #2 piece of feedback we've been getting from our NAA (Newspaper Association of America) training webinar on paywall design, is everyone wants to see an example of a well-designed newspaper paywall (presumably so they can consider copying it.) Although our training session featured copy-worthy samples from other types of subscription content sites, the only way we featured newspaper paywalls was to show what's wrong with them.We're not normally negative people. We've tried really hard to…
Five on Friday, Aug. 28, 2020: Acquisition, Retention and Designing a Subscription Model

Five on Friday: June 19, 2015

As the INSIDER Guide to New Product Development (NPD), Diane Pierson is constantly keeping and eye out for information. Here is her "Five on Friday" list for June 19th, featuring the five best trends, tips, quotes or stats from her reading this week.
LinkedIn to Shutter Professional Networking Platforrn in China

LinkedIn Streamlines Design and Launches LinkedIn Stories

LinkedIn is launching its first major redesign in five years, including new features and functionality like LinkedIn Stories.

BOXO Spills the Beans with New Coffee Subscription Service

Last week BOXO joined a growing list of subscription box services that deliver coffee beans right to your door, giving subscribers the opportunity to explore coffee from different U.S. roasters. There are currently two plans to choose from, a monthly plan starting at $28.99 and an annual plan starting at $299.99, including shipping. Both plans offer the option to choose two eight-ounce bags or two one-pound bags of coffee beans, and the price increases with the quantity selected. Gift subscriptions are also available.

How To Create a Data-Focused Subscription Product

"Flipping" data, enhancing data, and data exhaust are just some of the opportunities to create revenue-producing data products from free resources. Russell Perkins, Subscription Insider Guide to Data Publishing, explores how to create a data-focused product for your subscription business.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Google Lets You Create a Trial Subscription With Credit Card for Android Apps

Great news for content creators finding success with apps! Google Play will now let you create a free trial within a subscription app. Unlike Apple, Google's rules are surprisingly merchant-friendly. For starters, Google Play (formerly the Android store) will require prospects to enter a credit card when signing up for the free trial. Google will charge the prospect's credit card $0.00, and then automatically bill them the normal subscription price after completion of the trial. This is…

SaaS 101: The Data Behind The Acronyms

$100 billion in global revenue is a big pie, and when you cut that pie into slices, its a mess of alphabet soup inside. Heres a look at CRM, SCM, ERP, HCM, and the rest of the letters that spell SaaS.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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