If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s
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Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to
Last December we wrote about the launch of Entitle, a subscription eBook service that was notable for its focus on ownership rather than the
Last week the Chicago Sun-Times announced that it had become the first major US newspaper to start accepting Bitcoins, thereby blazing a trail for
By Minal Bopaiah Most of us are familiar with free link shortening services, like bit.ly and tinyURL. Link shorteners can be an easy way
By Katherine Noyes Sesame Street has already demonstrated its digital savvy in numerous ways — its successful use of mobile apps, for instance —
By Minal Bopaiah In case you didn’t hear (really, you didn’t?), The New York Times launched two new subscription packages, NYT Now and Times
By Katherine Noyes Roughly a year ago we saw OKCupid begin accepting Bitcoins as payment for its digital subscriptions, and last week what appears
By Katherine Noyes It’s no secret that today’s consumers increasingly choose to access content via mobile device, so it was no great surprise to
By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in
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