Marketing Tip: Sell More Online Subscriptions with Holiday Gift Cards

While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That's why we liked this ingenious marketing tactic from Audiobooks -- offering holiday gift cards for online subscriptions. This isn't the first site to offer gift cards -- we've seen a previous example from Skype. But what we like about this promotion…

Tinder Launches Tinder Gold, a Members-Only Premium Subscription

If you're looking for love - or lust - in all the wrong places, Tinder wants to help. That's why they've created Tinder Gold, "a first-class swipe experience." With Tinder Gold, members get access to the dating app's exclusive features including Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month and more profile controls, said the announcement. The biggest perk, however, is the new "Likes You" feature where you can see who likes you before you swipe, because who wants to risk swiping right when the other person may not swipe back? Tinder will start testing Tinder Gold in Argentina, Australia, Canada and Mexico first, and it will eventually roll out to all users.
Netflix Wins a Record 44 Emmys, More Than Any Other Network

Netflix Is Raising Prices $1 to $2 a Month for U.S. Subscribers

Streaming video subscription service Netflix is raising prices $1 to $2 per month for U.S. subscribers, just weeks after halting free trials.

Blockchain: The Next Big Thing

Russell Perkins reminds data publichers to be careful not to fall into the trap of rushing to adopt new technologies just because they get a buzz around them. Youll only end up confusing your customers … and yourself … about the true ways you offer value.
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Subscription Supper Club Dinner Lab Drops Membership Fee

Last week Dinner Lab, a subscription supper club that puts a new twist on dining, announced it is dropping its membership fee, says The Times-Picayune. Started three years ago in New Orleans, Dinner Lab is a "nomadic dining experience" where members get delicious multi-course meals prepared by visiting and rising chefs in unique pop-up locations in 31 U.S. cities. Dinner Lab's new subscription model offers two tiers: a free tier, Dinner Lab Member, and a paid…

Bloomberg is Planning Big Changes to Businessweek

Earlier this month, Bloomberg News editor-in-chief John Micklethwait and Bloomberg Media Group CEO Justin Smith sent a memo to staff advising them of "deep change" coming to the magazine, reports Folio. Some of the changes include a relaunch of the magazine to occur in the second quarter of 2017 and a reorganization and possible consolidation of staff. The relaunch will be led by Megan Murphy, the new editor-in-chief at Bloomberg Businessweek. Will this relaunch finally be the major overhaul Businessweek needs to succeed?

Tribune Media Stockholders Approve $6.4 Billion Nexstar Merger

Last week, Tribune Media Company (NYSE: TRCO) got the okay from stockholders to proceed with a merger with Nexstar Media Group. The companies had entered an agreement in December for Nexstar to acquire Tribune Media for $46.50 per share, for an approximate value of $6.4 billion, including the assumption of Tribune Media's outstanding debt. According to a Tribune Media news release, this represents a 15.5 percent premium on the stock's value as of November 30, 2018.

Case Study Lessons: Content Innovations That Pay Off for B2B Subscription Sites

By Minal Bopaiah A number of niche industries have been disrupted by the Internet, and few as radically as the travel industry. That's why Northstar Media had to come up with a way to reinvent the wheel while driving in order to retain its audience of travel agents and agencies. In 2011, Northstar launched travel42, a subscription site that not only leveraged three of its existing databases for the travel industry, but also added customizable reports. Now…

Netflix Dominates Subscription Video On-Demand Niche

Despite the fanfare concerning the recent $1 billion bids for Hulu, Netflix still dominates the subscription video on-demand niche. According to a recent report by The NDP Group, Netflix accounts for 90% of all streaming video online during Q1 of 2013. Within video streaming, television viewing accounted for 80% of streaming activity by consumers. Within that 80%, Netflix accounts for 89% of streaming activity, while Hulu commands just 10% of market share for television streaming and Amazon…

Surf Air Launches New Group Membership Plan

Hoping to make flying more affordable for groups, Surf Air has launched a new group membership plan. Under this plan, group members pay a $250 initiation fee per person. There is no limit to the number of members in a group, but a two-member minimum applies. Monthly dues start at $3,000 for six one-way flights on executive, eight-seat planes within Surf Air's California and Texas markets. For those who want more flights, recurring flight packs of 10 one-way flights are available for $5,000 each. Unused flights roll over to the next month.

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