In this weeks subscription news, Xbox Game Pass is coming to PCs with 100+ titles, Netflix increases prices by up to 20% in the U.K., and Tribune Publishing will pay $56 million in a special cash dividend to shareholders. Also this week, Google ends ad blocking in Chrome, Okta stock is on fire after its latest financial report, and Hertz launches a $1,000-a-month car subscription. No, thats not a typo - $1,000 a month.
By Katherine Noyes The New York Times on Wednesday announced that it is expanding its digital subscription product offerings with two new tiered options: NYT Now, an entry-level plan that offers a limited set of content at a price below the standard subscription rate, and Times Premier, an upper-level subscription plan "designed for the most enthusiastic and engaged Times subscribers," the company said. Whereas a standard New York Times digital subscription starts at $3.75 per week…
In this weeks Five on Friday, Pet Product News explains the growing trend of high-quality, direct-to-consumer pet food subscriptions, the American Press Institute reports on the three types of news subscribers, 2Checkout, formerly Avangate, shares features and updates included in its winter 2017 software release, Marketing Land discusses why the end of Googles First Click Free policy will give publishers the ability to regain control of monetization strategies, and Admiral releases new self-serve plans and a platform for adblocking revenue recovery.
On Monday, Netflix (NASDAQ: NFLX) reported record subscription revenue of $2 billion, representing a 36 percent increase over the same period last year. This is the first time Netflix has exceeded the $2 billion revenue mark. In a letter to shareholders, Netflix attributed the increase to its strong content which includes the popular Netflix original series Stranger Things and the second season of Narcos. Netflix's incredible results for Q3 have driven Netflix up nearly 20 percent.
In last week's fourth quarter and full year 2018 earnings report, Hubspot (NYSE: HUBS), a B2B marketing, sales and service software company, reported subscription revenue of $136.8 million, representing a 35 percent increase year-over-year. The company reported total revenue of $144.0 million, also a 35 percent increase-year-over. HubSpot's total revenue for the fourth quarter includes $7.2 million in professional services and other revenue, a 49 percent increase year-over-year. Subscription revenue makes up 95 percent of HubSpot's total revenue.
Just weeks after journalists from the Los Angeles Times and the Chicago Tribune receive separate honors from the 2017 Investigative Reporters & Editors (IRE) awards, parent-company Tronc announced in an employee meeting that it is laying off dozens of employees because of a change in the company's business strategy. The layoffs include Tribune Interactive's L.A.-based video and online content teams, which operated separately from the newspaper.
Apple is now valued at $2 trillion, TIME reports strong digital growth in Q2, and ESPN+ raises its price and adds more content.
In this week's subscription news headlines, Amazon starts a children's toy subscription, Christian Science Monitor explores a new content model, and experts predict Apple Music subscriptions will continue to grow. Also this week, Quartz considers a subscription research product, the Washington Post creates 'The Lily' to get in front of millennial women, and Matchpool wants to disrupt the online dating market.
In the wider universe of influencer marketing, video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to unbox products, thats an amazing opportunity for companies that sell boxes by subscription.
To try to cut costs, McClatchy announced that it will close seven of its newspaper locations with the intent of opening new locations in 2021.