Scott Whitaker, Subscription Insider Guide to Membership Strategy, reminds us of the importance of understanding the costs of getting a new member. More importantly, you also need to know how much it costs for each and every avenue you use for marketing to acquire that new member.
Scott Whitaker is our Subscription Insider Guide to Membership Strategy.
The results you are getting from your membership and subscription program are a direct correlation of the strategies and systems you have in place. You’re currently getting what your program is built for.
Scott Whitaker can help you implement the “Seven Systems of a Growing Membership Business.” These seven systems are already at work in your business, whether you realize it or not. Every membership and subscription business has:
- Content (what, when and how you deliver your membership to members)
- Assimilation (getting new members to become fully engaged in your program)
- Marketing (getting prospects and turning them into members)
- Retention (keeping members for the long-haul)
- Ascension (getting members to upgrade their membership)
- Strategy (constantly evaluating and improving your membership business)
- Leadership (growing your personal leadership so that your business will grow)
Every activity in your membership and subscription business involves one of these seven systems.
Scott’s strategic mind and use of these seven systems have been growing and building membership businesses regardless of their niche. He is the founder of Scott Whitaker Consulting where he coaches membership business owners on how to get new members, reduce churn and increase profits.
He is the author of “Why People Quit Your Membership Program & What You Can Do About It” and an online course “Seven Systems of a Growing Membership Business.”
Scott has led membership organizations in both non-profit and for-profit companies since 1997. He’s noted for having built the largest for-profit coaching network for pastors of churches; growing from just 72 pastors a year to over 3,000 pastors a year.
Scott and his wife Kelly have been married for over 20 years and have two daughters. They enjoy traveling and experiencing local cuisine.
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through a 3-step exercise to help your membership organization create an effective content system: a catalog, categories, and a calendar.
Content is a major aspect of your membership business. Regardless of whether you offer an online service, a gym membership, or something entirely different – you have to get your content right. It is a great way to tickle the fancy of potential members, but also to keep your current members satisfied. You might be scratching your head right now. It sounds good, but where do you start? How do you maintain a solid content strategy? Scott Whitaker, Subscription Insider Guide to Membership Strategy explains.
Convincing people to become a member of your program is one thing. Getting them involved and turning them into a fully engaged member is something quite different. In this article, we will dive into the wonderful world of assimilating your members. How Does It Work? Scott Whitaker, Subscription Insider Guide to Membership Strategy, explains.
Have you ever felt like something is missing in your membership business? For some reason, you can’t see the trees for the forest, but you’re not sure why. You get overwhelmed, clients are displeased, and your business is staying afloat rather than moving in the right direction. Scott Whitaker, Subscription Insider Guide to Membership Strategy, walks through 7 systems to help you understand how to get your business moving.