Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, asked the heads of several specialized information publishers to talk about their biggest challenges in growing their subscription publishing businesses. You will find some of these challenges to be consistent across the subscription industry as a whole, and you will learn how these leaders are tackling those challenges.
The biggest problem with membership and subscription programs is that your members quit. Robert Skrob can help you implement his 7-part membership subscription growth framework to help you stop your members from quitting, empowering you to meet and exceed your recurring revenue goals.
For more than two decades, Robert has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert’s profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one night stands” into long-term relationships. Robert is the author of five books on marketing published by Entrepreneur Press.
Robert earned a Master’s in Accountancy degree from Florida State University and became a Certified Public Accountant. Although he hasn’t practiced public accounting since 1993, he maintains his CPA license and fulfills its continuing education requirements out of deference to his mother, who wants him to keep his license so he has something “to fall back on in case this subscription marketing thing doesn’t work out.”
Robert and his wife, Kory, have two children. Their daughter, Samantha, attends Florida State University, and their son, Robert William, is a senior in high school. In his spare time, Robert runs and smokes Partagas #10 cigars, although rarely at the same time.
As you grow your subscription business, there’s a lot you can learn by studying marketing techniques of today’s fastest growing subscription box companies. Some of the discoveries will be unique and new, other will be some of the marketing strategies others have used for years. How many new ideas can you find for you and your team to implement?
Most subscription company owners and managers tell me they’ve already built a new member onboarding program and it didn’t improve their subscriber churn rate. Robert Skrob, our Subscription Insider Guide to Membership Retention, has a fix for that. He shares his copywriting formula for welcome campaigns that make big improvements on subscriber churn, sometimes cutting 30-day churn rates in half.
When the next recession hits, we can expect to see hundreds of thousands of layoffs again. Plus, during any recession, customers cut expenses even when they haven’t yet experienced a job loss. Many of today’s fastest growing subscription boxes won’t survive the next recession. Robert Skrob, Insider Guide to Membership Retention, explains what membership-focused companies need to do now to prepare.
Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.
Every subscriber has a “retention point” that is the moment in time when they become subscribers for life. When a group reaches this “retention point”, 70% to 80% become subscribers for life. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses retention points and why moving your business’s retention point earlier in your subscriber lifecycle is the key to long-term growth.
Copywriting is foundational to any sales process. Yet, few companies get it right and few understand it. Robert Skrob, Subscription Insider Guide to Membership Retention, walks through his formula for achieving more engagement, retention and lowering churn in your subscription or membership copy.
Once your new member buys your subscription, your welcome sequence has two jobs. First, stop your member from canceling the sale and asking for a refund. Second, get him engaged so he’ll keep his subscription for years instead of months. While you’ve got to deliver what you promised in your sales materials, your new member welcome sequence must also be about reselling your customer on taking action. From Subscription Insider Guide to Member Retention, Robert Skrob, here are the 9 critical elements of any effective member welcome sequence.
The Subscription Economy Index (SEI) by Zuora grabbed headlines by demonstrating subscription industry revenue is growing four times faster than the S&P 500. While this illustrates what we already knew within the subscription industry, there are a lot more revelations within the SEI report. Most notable is where the revenue growth is coming from. Robert Skrob, Subscription Insider Guide to Member Retention explains.
When a new member joins your subscription service, publication, or association they go through a three-step process as they mature into (ideally) life-long customers. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses how to cut membership churn in half by adapting your membership communications to leverage these three stages of a membership relationship.