The biggest problem with membership and subscription programs is that your members quit. Robert Skrob can help you implement his 7-part membership subscription growth framework to help you stop your members from quitting, empowering you to meet and exceed your recurring revenue goals.

For more than two decades, Robert has helped hundreds of membership programs launch and then grow from start-ups to become some of the largest membership and subscription companies in the world. After beginning his career as the leading membership growth expert for nonprofits and political organizations, Robert pioneered monthly continuity subscriptions with for-profit membership and subscription programs in 2004. Robert’s profound understanding of what members ardently want from their membership relationships enables him to help you build connections with members that last for years. In a world where excessive churn rates are all too common and even accepted, Robert is able to transform subscription programs from what he calls “a series of one night stands” into long-term relationships. Robert is the author of five books on marketing published by Entrepreneur Press.

Robert earned a Master’s in Accountancy degree from Florida State University and became a Certified Public Accountant. Although he hasn’t practiced public accounting since 1993, he maintains his CPA license and fulfills its continuing education requirements out of deference to his mother, who wants him to keep his license so he has something “to fall back on in case this subscription marketing thing doesn’t work out.”

Robert and his wife, Kory, have two children. Their daughter, Samantha, attends Florida State University, and their son, Robert William, is a senior in high school. In his spare time, Robert runs and smokes Partagas #10 cigars, although rarely at the same time.

Twitter: @RobertSkrob


Retention Point: The Single Largest Growth Factor in Your Business

Do you know how to achieve the "Retention Point" in your business, that moment when your members fall in love with you and become Lifers? In this on-demand seminar, we'll show you why that happens and the exact steps to make it happen more often, on purpose. With one-half of subscription revenue growth coming from retention, understanding how to achieve your own Retention Point can make a big difference in your renewals.

How the Biggest Subscription Boxes Maximize Revenue from the Season’s Gift Subscriptions

Gift subscriptions create a great opportunity for you to grow your membership and your recurring revenue. During the month of December, most subscription boxes will generate more gift subscription purchases than in the next 11 months combined. It’s critical that you seize this revenue opportunity to meet and exceed your recurring revenue targets for 2018.

Top Six Challenges Facing Subscription Box Entrepreneurs

Subscription boxes are growing faster than any other sector of the subscription economy. However, not everything comes easy for subscription box companies. Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, explains these challenges and how to overcome them.

Reduce Your Subscriber Churn Rate With One Simple Change

When Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, discusses churn most companies feel they understand it. Truth is, they do not. And with one simple change, they can reduce subscriber churn rates. Robert explains how.

The Top 4 Challenges Specialized Information Publishers Face and How Many Overcome Them

Robert Skrob, Subscription Insider Guide to Membership Retention and President of Membership Services, asked the heads of several specialized information publishers to talk about their biggest challenges in growing their subscription publishing businesses. You will find some of these challenges to be consistent across the subscription industry as a whole, and you will learn how these leaders are tackling those challenges.

What You Can Learn from the Subscription Box Industry

As you grow your subscription business, there’s a lot you can learn by studying marketing techniques of today’s fastest growing subscription box companies. Some of the discoveries will be unique and new, other will be some of the marketing strategies others have used for years. How many new ideas can you find for you and your team to implement?

Decrease Subscriber Churn With This New Member-Subscriber Welcome Message

Most subscription company owners and managers tell me they’ve already built a new member onboarding program and it didn’t improve their subscriber churn rate. Robert Skrob, our Subscription Insider Guide to Membership Retention, has a fix for that. He shares his copywriting formula for welcome campaigns that make big improvements on subscriber churn, sometimes cutting 30-day churn rates in half.

How to Protect Your Subscription Business From the Next Recession and Reduce Subscriber Churn Now

When the next recession hits, we can expect to see hundreds of thousands of layoffs again. Plus, during any recession, customers cut expenses even when they haven’t yet experienced a job loss. Many of today’s fastest growing subscription boxes won’t survive the next recession. Robert Skrob, Insider Guide to Membership Retention, explains what membership-focused companies need to do now to prepare.

How to Reduce Subscriber Churn in 14 Days

Before you can generate new subscribers you've got to implement systems to stop your members from quitting. This on-demand seminar is focused on delivering actionable tactics to reduce subscriber churn and increase member lifetime value. Robert Skrob, our Insider Guide to Membership Retention, will walk you through 14 tactics to improve your subscriber and member retention. With all that Robert will discuss, there will be at least one strategy revealed that could be a quick, easy win for you, which could improve your renewal rate within two weeks or less.

When Do Your Subscribers Transform Into Lifetime Members of Your Vibrant Tribe?

Every subscriber has a “retention point” that is the moment in time when they become subscribers for life. When a group reaches this “retention point”, 70% to 80% become subscribers for life. Robert Skrob, Subscription Insider Guide to Membership Retention, discusses retention points and why moving your business’s retention point earlier in your subscriber lifecycle is the key to long-term growth.