Rob Ristagno, Subscription Insider Guide to Digital Product Management, is the founder of The Sterling Woods Group and previously served as a senior executive at several digital media and e-commerce businesses, including as COO of America’s Test Kitchen. Starting his career at McKinsey, his focus has always been on embracing technology and analytics to spur strategic growth. 

He and the team are passionate about helping clients understand their best customers through data, and developing new product and marketing strategies that exceed expectations - and generate impressive revenues. 

Committed to spreading this message, Rob is the author of A Member is Worth a Thousand Visitors and is a regular keynote speaker at conferences around the world. He has been featured on ABC, NBC, CBS, Fox, and Digiday. He holds degrees from the Harvard Business School and Dartmouth College and has taught at both Harvard and Boston College. 

Twitter: @SterlingWoodsGr

Twitter: @SterlingWoodsGr


What We Can Learn from the Subscription Meal Kit Flameout

Just a few years ago, meal kits were the hot, new trend in food. A lot has changed since then. Blue Apron, the industry leader, lost more than 200,000 customers between September 2017 and September 2018. They’ve also seen their stock price tumble. Where have they gone wrong? And what can meal kit companies do to turn it around? What can we all learn from this experience? We’ll share our four big ideas for securing the future of meal kits.

New Product Development: 5 Best Practices

We all want to be innovative – and we all know we need to be innovative to thrive. But new product development can be risky and complex. Rob Ristagno, Subscription Insider Guide to Digital Product Management, Shares five best practices that will give you the confidence to proceed. Follow these tips, and you’ll spend less time banging your head against the wall, and more time being creative and visionary.

The Product Management Diagnostic

Product Management is the full ownership of a product or service through its entire lifecycle. Product Management cuts across ideation, development, launch, ongoing marketing and sales, and constant and never-ending improvement. Ready to see how solid your Product Management efforts are? Answer these ten questions to see how you stack up against the competition.

The Importance of New Product Development

New products are the lifeblood of an organization. Given changes in technology, consumer preferences, and cost structures, if you don’t innovate you will die. Out of the companies that were in the Fortune 500 in 1955, only 61 are still on the list. What makes you think you are immune to this phenomenon? Rob Ristagno, Subscription Insider Guide to Digital Product Management, walks through a five-step new product development (NPD) framework that he uses to best support innovation and growth.