Peter Figueredo is our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, a 15-year old agency with offices in New York and London. As the subscription practice lead, he drives advancement in digital marketing strategies for clients with recurring revenue or membership-based business models in order to help them acquire, retain, and grow their customers. 

Email: peter@houseofkaizen.com
Website: www.houseofkaizen.com

Articles


How to Attribute Your Subscription Customers

When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a subscriber’s lifetime value. Subscription Insider Guide to Customer Acquisition, Peter Figueredo, walks through the basics of marketing attribution and how to apply that to a subscription-based model.


3 Steps to Guide Your Customer Acquisition Planning Process

Developing strategies is one of the most highly involved processes in marketing — at least it should be. To execute great campaigns, you must work through several phases of preparation before a single landing page goes live. You start with your customer’s goals and objectives, undertake a thorough research period, and brainstorm a wealth of diverse ideas. Once you’ve exhausted all of those steps, it’s time to plan. Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 key steps when planning a customer acquisition program.


Turn Research Data into Relevant Customer Acquisition Insights

How do you turn customer acquisition research data Into actionable insights? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through what subscription businesses need to do to properly leverage the data from customer acquisition research to really make a customer acquisition program work for your business.


3 Customer Acquisition Research Strategies You Should Be Using Now

What are your goals for business, media strategy and acquiring new subscribers? Peter Figueredo, our Subscription Insider Guide to Customer Acquisition as well as the Founding Partner and Subscription Practice Lead for House of Kaizen, walks through 3 Customer Acquisition Research Strategies You Should Be Using Now


Find Keywords That Promote Lifetime Value, Not Just Subscriber Acquisition

We all know how important keywords are for SEO, and thereby subscriber acquisition. But is that the only function they serve? Peter Figueredo, Founding Partner at Netx, says no. He advocates for the use of keywords that promote lifetime value for your subscriptions. And that may mean abandoning your most popular keywords. For example, a B2C medical site may find that "swine flu" gets them the most traffic, but "flu remedies" gets them the highest conversion. But…