Articles

Case Study Lessons: Nonprofit B2C Magazine Gets 80% Retention and $1.6M in Revenue with Online Memberships

By Minal Bopaiah The consumer magazine industry has been slow to adopt its content, marketing and subscriptions to anything online or digital. But in Subscription Site Insider's Case Study on Tricycle this week, we see irrefutable proof that the online and digital environment isn't death to consumer magazines, especially if publishers are willing to adopt multi-channel marketing and adapt content. Editor and publisher James Shaheen spoke with our Katherine Noyes exclusively about how the formerly print-only magazines is…


Nonprofit Tricycle Magazine Garners $688,000 with Online Memberships

When you've got a passionate community of readers like Tricycle does, you have to tread carefully when it comes to changing your revenue model. We spoke with editor and publisher James Shaheen recently about Tricycle's decision in 2008 to switch to an online membership model and how it not only slashed the nonprofit's fundraising burden, but also led to a $200,000 revenue surplus last year. Read on to discover how the site is getting a 10% free-to-paid conversion rate, an 80% retention rate, using focus groups for price testing, and upselling subscribers on events and retreats. This is a great Case Study for any mission-oriented or nonprofit publication that thinks financial sustainability is outside its grasp!


Twitter May Convert More Site Visitors to Loyal Readers than Facebook or Google

By Minal Bopaiah New York magazine's pop culture site Vulture and Chartwell have teamed up to discern what makes a site visitor return to a site. While Vulture is not a subscription site, the study is interesting for one main reason -- it looked at time on site as a function of initial referral source. It turns out that visitors who landed on the Vulture site from Twitter were 50% more likely to return than those that landed…


4 Expert Tips for Launching a Successful Subscription Site

By Minal Bopaiah As a general rule, I try to stay away from one-size-fits-all advice, especially since digital media is constantly evolving. But after two years covering the subscription and membership site industry, there are four take-aways that I've come to believe really determine someone's success in this business. #1. Know how to position your premium content as valuable to your audience. While you may be starting a subscription site in response to dwindling ad revenues, this is…


Slate is Smart to Launch Premium 'Plus' Site Without a Meter

By Minal Bopaiah If you haven't heard the news, Slate is launching a new premium site this week called Slate Plus. The new site will offer new and original content, including podcasts, exclusive articles by fan-favorite Slate columnists and other member benefits. While covering the news, some media analysts have been critical of Slate's decision to adopt a separate, paywalled site rather than a metered model. However, as our Case Studies on The Week, Popular Science and…