Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. Thatís a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies -- build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.
Michael Moran Alterio is Subscription Insiderís staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience†with a keen sense for the story behind the spreadsheet.†
The subscription box industry is still growing, and publishers are shifting from an ad-revenue model to a new reliance on subscription. That makes this holiday season a prime time for customers to put gift subscriptions on their shopping lists.
User tracking and programmatic advertising has transformed the way advertising is served to people as they browse the Internet. But as advertisers overstep, they are triggering a backlash that may end up helping websites that depend on user subscriptions.
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The technology now exists to offer fast broadband mobile data subscription service to every human on the planet. Elon Musk says heíll make it happen before 2024, and if he doesnít, someone else will soon enough. Then what?
$100 billion in global revenue is a big pie, and when you cut that pie into slices, itís a mess of alphabet soup inside. Hereís a look at CRM, SCM, ERP, HCM, and the rest of the letters that spell SaaS.
The future is bright for e-books. Market penetration is rising. Young people are embracing the medium. Indie publishers are embracing digital business models. But there are challenges that the industry has yet to resolve, and as a result, growth has stopped as the industry has reached a plateau.
Technology has overturned business models and revolutionized the way we enjoy music maybe more than it has any other form of entertainment. That revolution continues to shake up music makers and distributors. But the universal human yearning to listen means that opportunity will be there, somehow. The recording industry seems to be finding that opportunity in anywhere-anytime music, especially on a subscription basis.
When Equifax revealed that hackers stole credit data for 143 million people, the company offered a remedy: a free year enrollment in its data protection service. The catch? After the year is up, users will be automatically billed for the next year. But that may raise more legal issues for the company if it is accused of violating ROSCA law.
The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain subscribers.