Three established companies in this category -- Costco, Sam’s Club, and BJ’s -- sell more than $160 billion in economy-size goods while regularly dominating the customer satisfaction rankings. How do they do that? With recurring revenue from loyal subscribers who are also devoted fans.
Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet.
Rent is a really expensive monthly subscription to not being homeless.” So say the folks on social media ... and the data backs them up. Moreover, a growing number of housing-as-a-service startups are seeing it that way too.
In the wider universe of “influencer marketing,” video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to “unbox” products, that’s an amazing opportunity for companies that sell boxes by subscription.
Car makers are churning out cars at a record pace -- up 4.7% in December. To move this excess inventory, car makers are pushing Americans towards higher debt and riskier loans. They are also looking into more creative ways to use inventory, including car subscription services. More and more auto companies are rolling these out.
More than 70 million Americans are now podcast listeners, and 23% of them say they would definitely pay for ad-free premium episodes. Those numbers are forecast to rise, and premium delivery methods are evolving to increase ease of use and variety of offerings. The subscription podcast market seems poised for growth.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
In the third quarter of 2018, over a million subscribers cut the cord and ended their subscriptions to pay TV. How did cable TV providers fail their subscribers so remarkably, and what are they doing to stem the losses?
The subscription box trend has been on the rise for seven or eight years, and the price of that success is saturation. There are more and more indie box companies, plus massive retailers such as Amazon have jumped on board. Have we reached peak box? Here’s a look at the reporting and the data.
Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. What’s your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!