Michael Moran Alterio is Subscription Insider’s staff writer focused on subscription business trends and research. He is a journalist and data analyst with over 20 years of experience with a keen sense for the story behind the spreadsheet. 

Website: www.subscriptioninsider.com

Articles


Unboxing Videos: Viral Social Marketing That’s Perfectly Designed For Subscription Box Services

In the wider universe of “influencer marketing,” video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to “unbox” products, that’s an amazing opportunity for companies that sell boxes by subscription.


Detroit Steps On The Gas: Why More Car Makers Are Launching Subscription Services

Car makers are churning out cars at a record pace -- up 4.7% in December. To move this excess inventory, car makers are pushing Americans towards higher debt and riskier loans. They are also looking into more creative ways to use inventory, including car subscription services. More and more auto companies are rolling these out.


Paid Podcasts: Traditionally Free Content Steps Softly Toward Subscription

More than 70 million Americans are now podcast listeners, and 23% of them say they would definitely pay for ad-free premium episodes. Those numbers are forecast to rise, and premium delivery methods are evolving to increase ease of use and variety of offerings. The subscription podcast market seems poised for growth.



Cord-Cutting: The Ultimate Subscription Fail

In the third quarter of 2018, over a million subscribers cut the cord and ended their subscriptions to pay TV. How did cable TV providers fail their subscribers so remarkably, and what are they doing to stem the losses?


Subscription Box Fatigue: Myth or Reality?

The subscription box trend has been on the rise for seven or eight years, and the price of that success is saturation. There are more and more indie box companies, plus massive retailers such as Amazon have jumped on board. Have we reached peak box? Here’s a look at the reporting and the data.


Apple Bets That Customers Will Pay for a Bite Every Month

Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.


Customer Service Out in the World: Social Media and Your Online Reputation

A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. What’s your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!


Netflix Explained: A Company in Possession of Good Fortune

With quarterly revenue nearing $4 billion and 130 million worldwide streaming subscribers and growing, Netflix nonetheless continues to attract criticism — and its volatile stock price reflects that. However, the story behind the data reveals that Netflix’s fundamentals are sound, and that the video-on-demand company with a track record of flexibility is headed in the right direction.