Kevin, our Subscription Insider Guide to Leveraging Technology, is a 4 time International Academy of Digital Arts and Sciences (IADAS) Webby Award winner. He is a digital and innovation expert and seasoned executive with over 18 years experience helping organizations transform in the new digital global world.

He is currently CEO and Founder of 2040 Digital providing digital and business strategy consulting to businesses, non-profits and associations whose clients include the World Bank, American Geophysical Union, APIC, CAAE, NALP, AMDA, CDC and more.

Before his recent endeavor, Kevin was the Vice President of Digital Strategy, Technology and New Business Development for the American Institute of Architects (AIA), Kevin was directly responsible for AIA's new business development strategy, partnerships and product development focused on maximizing existing revenue streams and developing new revenue sources. He was also directly responsible for the AIA's digital strategy emulated and realized through the web, mobile, and apps to serve the Architect membership, the Built Community, and the greater public.

Kevin was formerly the Chief of Digital and Education Outreach at the Library of Congress. In this role, he created a strategy and a centralized web services division which lead the management and development of the Library's extensive website comprising over 22 million items digitized from its collections and served in a variety of multimedia formats. He provided leadership on many Library partnerships and initiatives including the World Digital Library, the Library of Congress Experience, and management of THOMAS legislative information service. He also led the Library's partnership with Flickr showcased via Flickr Commons, and strategic and technical projects and partnerships with One Laptop Per Child, Stanford University, Microsoft, and Google.

Kevin is currently serving on the Board of Directors for the Software Information Industry Association (SIIA), The American Business and Information Media Association (ABM) and the Board of the Specialized Information Publishing Association (SIPA).

He is the former Chair of the W3C Electronic Government workgroup, Chair of the National Research Council/National Academies Panel on Communicating and Disseminating Engineering and Scientific Data for the National Science Foundation, and chair of the Internet in Developing Countries Task Force under the .MOBI Foundation.

He is a frequent speaker at conferences and symposia including IMEX Association Day, ICCA Executive Seminar, Business and Information Media Summit (BIMS), Gilbane Content and Customer Annual Conference and more.

Email: kevinnovak@2040digital.com
Website: www.2040digital.com

Articles

Marketing Automation for Subscription Companies

Marketing automation across many organizations is often filled with buzzwords, poor understanding of its full capabilities, and false expectations. As such, many subscription organizations are struggling with how to effectively choose, implement, and leverage the power of the marketing automation systems that they have invested in.

In this on-demand webinar, we discuss misconceptions, specific technology platforms, explode some truth bombs holding your company back, and provide you with a blueprint for choosing the correct marketing automation solution for your subscription company.


How Can Behavioral Data Help You And Why It Matters

Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.


How to Make Smart Technology Decisions: Avoiding Technology Buyer Remorse

You are unique and your business is unique. Don’t cookie cutter technology decisions and follow someone else. Find what fits you and your business goals and intent. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, in the second article of his series on choosing technology, walks through the challenges and pitfalls, and the ways in which we make better subscription technology decisions.


How to Make Smart Technology Decisions

Understanding, identifying and ultimately choosing the right technology for your business is a significant challenge. The ever-expanding Universe of platforms, options, applications, features, and functions can indeed make your head spin.


The Content Machine, Data and Technology

A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Simply applying digital at the surface to your traditional product or business model is going most often to be disastrous. There are a few ways, (if done properly and with a realistic strategy) that can help to transform a digital revenue and business model as Kevin Novak, 2040 Digital Founder and President as well as Subscription Insider Guide to Leveraging Technology explains.


How to Select the Right Subscription Technology

When it comes to choosing a subscription management platform for your company, there are many options. Choosing the right technology can be a daunting task. Make the right decision and you are a hero. Make the wrong decision and you are faced with higher costs, mismatched features, or worse. Did you know that when buying technology for your business, 35-50% of the sales go to the vendor who responds first? Crazy? For companies that bought in this manner, they typically experience a 50% greater rate of REGRET about their purchase than companies who used a more thoughtful process

In this on-demand seminar, learn the key questions to ask potential vendors, and your team, when selecting the best subscription platform for your business. Kevin Novak, CEO of 2040 Digital and subscription technology expert and Kathy Greenler Sexton, Publisher of Subscription Insider will discuss: The subscription technology landscape, how to self-assess what your company needs, understanding budget and total cost of ownership, and mapping your budget and team to the best platform for your company.


Revenue Shifts, Digital and Data

One simply needs to look around to see retail, publishing, transportation and other sectors thrown into a transformative change as digital and data penetrate every element of a business. Like content, data is currency and technology is now the enabler and source of both. Data is in many ways the new currency.

Content is still king, but the definition of content is evolving to include data. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, explores benefits of data and its transformative impact for media and information-based businesses.


Organic Search for Publishers: How to Build the Content Machine

In the last part of our series, Organic Search for Publishers, Kevin Novak explains how to create and scale a system for optimizing organic search across editorial, audience development, and other teams to drive readers deeper into a media property, and support revenue creation.


Organic Search for Publishers: The Placement and Use of Keywords and Phrases

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part seven of Organic Search for Publishers, he explains where and how to use the keywords and phrases that are important for your business in your content and meta information. Kevin also goes deeper and explains what structured metadata is as well as why and how you should be leveraging that in your publication to more effectively communicate and provide context about your content for search engines.


Organic Search for Publishers: Content Keyword Tools & Processes

Kevin Novak continues his discussion on how to implement an effective SEO strategy. In part six of Organic Search for Publishers, he explains and demonstrates the tools every editorial, marketing, and audience development team should use when determining what keywords will be used as part of their organic search strategy.