The subscription model that was once the sole province of book publishers and CD/DVD clubs has now gone mainstream. Marketers in all industry verticals are awakening to the potential of a subscription box offering. Jim Fosina, Subscription Insider Guide to Subscription Boxes, discusses these changes and eight key elements successful subscription box marketers focus on.
Jim Fosina, Subscription Insider Guide to Subscription Boxes, is the Founder & CEO of Fosina Marketing Group, a full-service global marketing and advertising agency with particular expertise in subscription commerce, and Amora Coffee, a monthly gourmet subscription coffee service. Jim is a dedicated direct-to-consumer entrepreneur with extensive expertise in online and offline marketing, financial, technical and operational functions with a reputation for possessing robust business acumen along with P&L proficiency and marketing savvy while leading high-performance teams and successful client relationships. For more information, please visit www.fosinamarketinggroup.com and www.amoracoffee.com.
Fosina Marketing Group is a full-service global direct and interactive marketing and advertising agency that brings a true Direct Marketing discipline to both offline and online marketing with particular expertise in subscription commerce. Serving many clients successfully in online direct marketing, Fosina maintains significant credentials in offline media as well. Fosina creates advantage for our clients by combining decades of direct to consumer marketing experience, time-tested direct response principles and proven online best practices. Since 2003, we’ve seamlessly taken these elements and created the Fosina Formula. We simultaneously take the Right Offer, Engaging Creative, Focused Media and Advanced Technology and create success for our clients by finding and keeping their best customers. Fosina Marketing Group specializes in helping clients expand through new and emerging marketing channels while also staying a step ahead of ever-changing consumer purchasing behaviors. Fosina Marketing Group’s success is attributed to a highly-talented and devoted team and a steadfast commitment to delivering results favorable to the bottom line of its diverse portfolio of clients.
Amora Coffee was created to fill a void and answer a distinct need; Deliver the freshest coffee – directly to the home or business, period. We purposely set up a model where customers would enjoy coffee like never before, available just days after roasting, cooling, grinding and packing, not months. This is nearly impossible to be done at retail. So a direct-to-home delivery system was created to ensure every bag received is optimally fresh, and delicious. We have been successful from the outset and continue to build brand using time-tested marketing skills and best practices.
Prior to starting these companies, Jim worked at List Services Corporation as SVP Digital Media from 2001 - 2003; Scholastic as SVP and General Manager, Online Division from 1996 – 2001 and Kraft Foods Group as Marketing Manager from 1987 – 1995.
Jim has recently served on the Board of Trustees for Marketing Edge and continues to serve on several other Boards including Junior Achievement of New York, Western Connecticut State University, and several other company boards. Jim is an Iona Alumni with a BBA in Marketing and Communications.
Honors & Awards
- Corporate Silver Apple Award - Direct Marketing Club of New York -August 2014
- Spirit of Achievement, Junior Achievement, March 2014
- Silver Apple Award, Direct Marketing Club of New York November 2012
As millennials continue to exert greater control and influence over today’s economic climate, it has become mission critical to understand their real-time spending patterns and methods to optimize effective marketing strategies and engagement. Jim Fosina, Subscription Insider Guide to Box Subscriptions, walks through why you need to adjust your marketing strategy with millennials in mind.