Five-on-Friday this week explores creating agile product roadmaps, succeeding with multiple calls to action on a landing page, in-store marketing for subscription businesses, the gap between social media marketing opportunity and action, and finally, learning from the past to plan your future.
Diane is a contributor to Subscription Insider focused on product development issues and our Five on Friday column.
Diane is a product management and marketing leader who drives revenue by helping her clients find new revenue streams, scale promising launches and jumpstart stalled products. She does this by engaging teams to prioritize projects based on market opportunity, plan to achieve a strong launch and work together to achieve results. She helps businesses eliminate wasted cycles while enabling market-driven action and providing a really good eye for opportunity.
During her career in product management and marketing, Diane delivered over $100 million in revenue to information services, SaaS and STM publishing companies including Dun & Bradstreet, LexisNexis, American Lawyer Media and Copyright Clearance Center. Her efforts were recognized with numerous CODiE and MarCom awards and more than one appearance in KM World's List of Trend-Setting Products. She globalized, rebranded, launched, expanded and sunset many complex product suites with teams of new and veteran employees. As a result, Diane identified common roadblocks to product success – and revenue - and crafted methods to address them.
Today, Diane is an authority in product innovation and scale. She is the Managing Principal of Wheels-Up Innovation, a contractor/consultancy enabling new product development that delivers powerful, scaleable growth. She speaks at and moderates industry events and consults in the publishing, legal, information and SaaS industries.
Diane has a BA in English from Kalamazoo College, Kalamazoo, MI and an MBA from DeSales University, Center Valley, PA. Diane and her husband, Tom, live in Austin, TX.
Five-on-Friday this week explores why some people don’t watch news videos, making sure your website reinforces your position as a thought leader, where to find product managers, marketing charts that provide insight and justification for product strategy and not over thinking your product launch.
Five-on-Friday this week explores building subscriber trust, social media marketing legal issues, building apps inexpensively, native ad FTC compliance, and inbound links.
Five-on-Friday this week explores reducing subscriber churn, how second screen behavior differs by geographic region, chat-bots and your subscription business, the subscription model and marketing agencies, and finally, the golden rule of content marketing.
Inspired by the colors of summer, Five on Friday this week is all about color. We explore what a “HEX Triplet” is (and why it's important), pulling HEX colors from logos or the web, understanding RGB, CMYK and other color identifiers, creating a new color palette for your product, and finally, understanding what the eye can truly see.