Does your CFO always say no to your budget requests? Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention Initiatives. In this on-demand seminar, get inside the mind of a CFO, understand how they prioritize expenditures and learn how to convince them to loosen the purse strings for your engagement and retention programs.
Denice Sakakeeny, our Subscription Insider Guide to SaaS Finance and Growth, is a sought-after operational consultant with nearly 20 years of experience guiding SaaS, cloud, and high-tech organizations through the most challenging parts of their lifecycle. She partners with early-stage startup founders to establish the infrastructure and structure need to launch or pivot their companies or products. She also guides foreign corporations through the challenges of establishing U.S. subsidiaries, managing infrastructure, agreements, taxes, payroll, HR and compliance matters to mitigate risk.
From a position of knowledge and experience, Denice helps companies in transition tackle complex challenges in turbulent times. She helps organizations migrate business and economic models to SaaS or cloud, effectuate or prepare for an asset sale, convert a freemium product to subscription revenue, and consider the risks and cash impact of accelerating development or making a strategic hire. For companies in high-growth mode, Denice develops structure and processes meant to drive scale, aligning companies, their data, and their processes against growth goals. This includes economic models, quote-to-cash processes, internal controls, and specific measurement required for CEOs, investors, acquirers and boards to make data-driven decisions with confidence.
Though often requested for specific corporate finance needs as an on-demand CFO or working with the current CFO, her experience extends to the areas of business transformation, product pricing and distribution, revenue and sales operations, and strategic human resource management. Additionally, her extensive background and experience in accounting for recurring revenue and high-tech related topics under US GAAP afford her clients a level of technical expertise that is invaluable in designing a core business process, explaining recurring revenue accounting and unit economics to the uninitiated, and working through an audit, fundraising event, acquisition or asset sale.
She has held CFO positions at a dozen privately-held software and high-tech companies globally, including finance leadership positions at such venture-backed companies as Intronis, Ordermotion (acquired by NetSuite), and HubX (acquired by SynXis), as well as Aspen Technology (AZPN), where she provided global finance leadership to the $65MM Professional Services business.
In this on-demand member briefing, we look at the latest changes in subscription commerce revenue recognition and taxation. Learn what you need to do, today, to determine if these changes affect your business and the most important things you need focus on if they do.
It’s time to hire your SaaS or subscription-based company’s first CFO. Your organization is in a position to warrant a professional executive in this role, and you generally know what you’re looking for in a CFO. But, how can you be sure that the CFO you’re hiring truly meets your needs? Subscription-based businesses require certain capabilities and expertise around process and structure to function properly. Denice Sakakeeny, our Subscription Insider guide to SaaS finance and operations outline the four key do's and don't of hiring your first CFO.
Resource allocation is often the Achilles heel of growing SaaS or subscription-based businesses. Many organizations opt to build their own tools to manage critical processes. But when does it make sense to DIY? When does building your own tools impede growth? When should you hack it?
You'll want to put some serious focus into these two areas of your business if you want to thrive in the SaaS market.
Even in the fast-paced, disruptive world of the SaaS company, performance metrics are an essential part of measuring progress and success - and these four are at your fingertips.
Get the inside view, tips and strategies on SaaS recurring revenue strategies with Denice Sakakeeny, our INSIDER Guide to SaaS Finance and Growth. Denice's Background:
Denice Sakakeeny is a sought-after operational consultant with nearly 20 years of experience guiding SaaS, cloud, and high-tech organizations through the most challenging parts of their lifecycle. She partners with early-stage startup founders to establish the infrastructure and structure need to launch or pivot their companies or products. She also guides foreign…