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Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a Successful Subscription Site

Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Inside Angie’s List with Co-Founder and CMO Angie Hicks

Founded in 1995, Angie's List built slowly but surely until hitting critical mass as a nationally known brand and landing $60 million in venture funding in 2008. The site has multiple revenue streams (we counted at least eight, the majority from vendors--not consumers), most of them recurring.

Total US Online Content Subscription Sales 2009

Estimates are Subscription Site Insider's own based on weeks of research. We are *conservative* in our numbers, so it's fairly safe to say this is the low end of the possible scale. This does not include: single-item content sales (such as an iTunes purchase.) additional revenue streams subscription sites also make money from (such as ads sold or branded event tickets.) non-content subscription purchases (such as SaaS, apps, or Internet access.)When we say "content", we include text, video,…

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