Advice from Fully Booked Rentals’ Co-Founder on Turning a How-To Book into a Successful Subscription Site
Emily Glossbrenner, co-founder of Fully Booked Rentals, discusses how to parlay a book into a successful subscription site and why quality content trumps the quantity of material available.
Founded in 1995, Angie's List built slowly but surely until hitting critical mass as a nationally known brand and landing $60 million in venture funding in 2008. The site has multiple revenue streams (we counted at least eight, the majority from vendors--not consumers), most of them recurring.
Estimates are Subscription Site Insider's own based on weeks of research. We are *conservative* in our numbers, so it's fairly safe to say this is the low end of the possible scale. This does not include: single-item content sales (such as an iTunes purchase.) additional revenue streams subscription sites also make money from (such as ads sold or branded event tickets.) non-content subscription purchases (such as SaaS, apps, or Internet access.)When we say "content", we include text, video,…