Kevin Novak

Articles

Mapping The Multi-Channel Customer And Member Journey

INSIDER Guide Kevin Novak explores how we are in the "Age of the Customer" and the many ways in which customers engage with your company throughout their journey from prospect to sale.
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Demystifying Data & Analytics for Editors and Publishers

Third in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics, this time focusing on headlines and words.

Demystifying Data and Analytics for Editors and Publishers (Part 2)

Second in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. In this article, Kevin takes a look at engagement, consumption, amplification and more of the concepts you need to know!

Demystifying Data and Analytics for Editors and Publishers (Part 1)

First in a series of three, INSIDER Guide Kevin Novak explores the digital experience and its relationship to data and analytics. This isn't your grandfather's publishing world anymore, so how do you effectively measure performance in this brave new future?

Don’t Keep Digging: How Digital and Knowledge Frees You

We need a new website! Our sales aren't meeting target, so the website must be the cause. We need a new app! We want to increase engagement, and that's how everyone else doing it. You've probably heard one or more of those storylines…probably in the last week or two. The antidote to endless hype is the specific, targeted data that tell you how to apply wider trends to your audience and product. Until you understand the unique problems facing your organization, the Hype Trap leaves you shoveling more dirt into the bottomless hole.