Diane Pierson

Articles

"What’s the Big Idea?" — And Why Your Team Isn’t Bringing It

Our teams know their markets, have the best handle on shifting needs and were hired to develop innovative responses to meet those needs. Yet, while our brainstorming sessions yield good incremental projects, they are seldom the game-changing "Big Ideas" that could bring in $10, $25 or even $50 million. Why is getting to the Next Big Thing so difficult?

Co-Marketing: Teaming Up to Drive Revenue

Have you started working with marketing partners to help drive traffic and/or revenue to your business? If not, you are leaving money on the table! Even if you are a small shop, marketing partnerships can make a big difference for your business. Diane Pierson will outline the basics of marketing partnerships. Diane will draw on her experience helping top publishers expand their subscriber bases by working with other publishers. In this one hour webinar - we will cover: What is Co-marketing?, What types of partnerships should you consider?, Examples and case studies of different types of marketing partnerships, How do you start a partnership program?, Who is your target as a marketing partner and why?, What is the right way and the wrong way to do a marketing partnership, including sharing email lists!