Zapier Gives Trial Subscribers Time with CEO via Google Hangout

Savvy subscription marketers aren’t afraid to wake “sleeper” accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how

Savvy subscription marketers aren’t afraid to wake “sleeper” accounts and encourage re-activation or more on-site engagement. But what about your trial takers?

In this smart email, Zapier checks in with trial-takers mid-way through their trial, and offers them the opportunity to connect with the CEO via Google Hangout. Even better, it embeds a calendar reminder.

Just be careful with the video conferencing. Subscription Site Insider tried this when it first launched with live Webinars, but found it was hard to coordinate custom site introductions. Instead, you could just offer your CEO’s cell phone number (for most sites, chances are unlikely that many subscribers will use it).

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