STATPACK: Twitter Marketing

Considering Twitter as part of your marketing plan? This Subscription Insider STATPACK provides statistical information about Twitter marketing and advertising worldwide. It looks at

Considering Twitter as part of your marketing plan? This Subscription Insider STATPACK provides statistical information about Twitter marketing and advertising worldwide. It looks at Twitter marketing and examines revenues, audiences, followers, demographics, how digital marketers are leveraging Twitter, its effectiveness, top brands using the platform and much more. Download the 91-page PowerPoint with 39 charts and graphs (with five embedded excel charts) to access all the data.

1. Overview

Top digital publishers in the U.S. 2017, by audience
Top digital publishers in the U.S. 2017, by user reach
Social ad revenue worldwide 2016, by company
Market capitalization of the largest U.S. internet companies 2017
Twitter: annual revenue 2010-2016, by segment

2. Audience

Global social networks ranked by number of users 2017
Twitter: number of worldwide users 2014-2020
Twitter: regional user distribution 2012-2018
Twitter: distribution of U.S. users 2016, by age
Top platforms to engage with brand content among U.S. women 2016
Twitter: monthly brand profile follower growth 2016-2017
Twitter brand posts replies and mention rate 2017

3. Marketing use

Social media platforms used by marketers worldwide 2017, by target group
Social media marketers use for professional purposes worldwide 2017
Social media used in client campaigns by U.S. ad agencies 2017
Corporate social media usage of Fortune 500 companies 2016
U.S. SMBs: Twitter marketing adoption 2016
Future use of social media among marketers worldwide by platform 2017
Twitter: average monthly tweets by brand profiles 2016-2017
Twitter: average monthly tweets by brand profiles 2017, by profile size

4. Effectiveness

Business discovery methods on Twitter worldwide 2016
Actions taken after discovering businesses on Twitter worldwide 2016
Most effective social media for influence marketing in the U.S. 2016
Effectiveness of B2C social media content marketing tactics in North America 2015
Average earnings for Twitter influencer posts 2016, by number of followers
U.S. SMBs: Twitter marketing ROI 2016
Leading social media e-commerce referrers in North America 2016

5. Advertising

Twitter’s advertising revenue worldwide 2014-2018
U.S. net digital ad revenue 2016-2019, by company
Twitter: global mobile internet advertising revenue 2014-2018
U.S. mobile ad revenue share 2016-2019, by company
U.S. Twitter social network advertising revenue share 2015-2018
U.S. Twitter mobile advertising revenue 2015-2018
Twitter ad engagement change Q3 2014 -Q3 2017

6. Leader rankings

Most-followed brands on Twitter 2018
Leading U.S. brands on Twitter 2016, by user engagement
Most-followed retailers and consumer merchandise brands on Twitter 2018
Most-followed beauty brands on Twitter 2018
Most-followed apparel brands on Twitter 2018

6. Reference

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.