STATPACK: Millennial Media & Marketing Engagement

Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription

Millennials do not spend more time than other generations, but they still spend over 600 minutes in a day consuming media. If your subscription product or service targets Millennials, understanding how they interact with media from TV and video, film, radio, print, news, gaming and online, is critical to stay on track with your marketing efforts. Beyond media usage, this STATPACK also presents analysis how Millennials react to marketing and advertising.

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download the 154-page PowerPoint with 68 charts and graphs (with two embedded excel charts) to access our trend data and statistics focused on Millennials media usage and marketing.

1. General

Time spent with media in the U.S. 2017, by age group
Media penetration among Millennials in the U.S. 2016
Time Millennials spent with media in the U.S. in 2016

2. TV & video

TV reach in the U.S. March 2017, by age
Weekly TV watching among Millennials in the U.S. 2016, by type
U.S. TV consumption: daily viewing time in 2016, by age
Time spent with TV among young adults in the U.S. 2011-2016
Millennials time spent viewing TV content on selected platforms worldwide 2017
Weekly time Millennials spent watching TV in the U.S. 2016, by age
Millennials: TV shows with the highest ratings in the U.S. 2016
TV brand recognition among Millennials in the U.S. 2017
Ways in which Millennials watch TV in the U.S. as of 2017
U.S. Millennials activities while watching TV 2016
Co-viewing video content among Millennial viewers in the U.S. 2017, by platform
Digital Market Outlook: users of digital video in the U.S. 2015-2021, by age

3. Film

Number of movies seen in a theater in the U.S 2016, by age
U.S. frequent moviegoers 2016, by age
Number of 3D movies viewed per moviegoer in North America 2016, by age
Movie attendance among Millennials in the U.S. 2016, by type
Moviegoers worldwide 2016, by age

4. Radio

Radio reach in the U.S. in 2017, by age and gender
Radio listeners number in the U.S. in 2017, by demographic group
Monthly reach of broadcast radio in the U.S. 2012-16
Leading radio formats of U.S. Millennials 2017
Online radio reach in the U.S. 2017, by age
Consumers who stream or download music on a weekly basis in the U.S. 2017, by age
Audiobook consumers in the U.S. 2017, by age

5. Print

U.S. reading consumption: average reading time in 2016, by age
Newspaper reach in the U.S. 2016, by age
Frequency of reading print newspapers by U.S. consumers 2017, by age group
Frequency of reading digital newspapers by U.S. consumers 2017, by age group
Newspaper consumption in the U.S. 2005-2015, by age
Audience of U.S. digital newspapers 2015, by age
Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age
Number of print magazines read in the U.S. 2016

6. News

Young adults’ primary news sources in the U.S. 2017
Consumption of paid online editorial content in the U.S. 2017, by age
Local TV news reach in the U.S. 2017, by age
Cable TV news reach in the U.S. 2017, by age
National broadcast TV news reach in the U.S. 2017, by age
Time spent listening to news radio in the U.S. 2017, by age
Share of Millennial radio audience listening to news/talk radio in U.S. 2012-2017
Main news sources worldwide 2017, by age
Reasons for President Trump declaring news as “fake news” in the U.S. 2017, by age
Fake news awareness in the U.S. 2016, by age

7. Gaming

U.S. daily time spent playing games and leisure computer use 2016, by age
Age of U.S. video game players in 2017
Time spent with a game console in the U.S. 2014-2015, by generation
Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age
Distribution of U.S eSports viewers 2016, by age
Millennial eSports fans view of in-game branding in the U.S. 2016
VR and AR ownership and purchase intent among U.S. consumers 2017, by age
Global gamer share worldwide in 2017, by age and gender

8. Online

U.S. weekly time spent on internet access via computer 2014-2017, by age
U.S. weekly time spent on online video 2014-2017, by age
Millennials: daily mobile internet usage 2012-2017
U.S. Millennial app usage concentration 2016
Millennials: leading music streaming services 2016
U.S. Millennials: most popular social network 2016, by age group
Twitter usage frequency in the United States 2017, by gender
U.S. Millennial Instagram usage frequency 2016-2017

9. Marketing & advertising

Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation
U.S. consumers who purchased products after seeing an internet ad in 2017, by age
U.S. consumers influenced by social media ads to purchase products in 2017, by age
U.S. Millennial internet users’ response to YouTube ads 2016
Perfect mobile ad qualities according to U.S. teens and Millennials 2016
Digital ads influence on Millennials’ purchase decision in the U.S. 2016
U.S. consumers who find search engine advertising annoying 2017, by age

10. References

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.