STATPACK: E-mail Usage in the U.S.

In this STATPACK, E-mail Usage in the U.S., we look at e-mail usage by consumers. We examine email usage by consumers, consumer behavior, how

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.

In this STATPACK, E-mail Usage in the U.S., we look at e-mail usage by consumers. We examine email usage by consumers, consumer behavior, how consumers respond to email marketing, plus reinforce the amount of spam that consumers deal with on a global basis. Download the 74-page PowerPoint with 32 charts and graphs, with 3 embedded excel workbooks to access all the research and data.

Overview

Media usage in an online minute 2017
Number of e-mail users worldwide 2017-2021
Number of e-mails per day worldwide 2017-2021
Global email client market share 2017
Global email platform market share 2016

E-mail user behavior

North America: personal e-mail access frequency 2016
North America: preferred e-mail access time 2016
Mobile e-mail usage in selected countries 2016
Number of e-mail accounts among U.S. users 2016
U.S. e-mail access frequency 2016
U.S. e-mail access 2016, by device
U.S. e-mail account ownership and usage 2016
U.S. consumer e-mail usage reasons 2016
Leading U.S. consumer e-mail providers 2016
Leading U.S. consumer e-mail providers 2016, by age
U.S. consumer e-mail usage occasions 2016
Leading U.S. digital buyer e-mail providers 2016, by age

E-mail marketing

Distribution of online advertising revenue in the U.S. from 2015 to 2016, by type
Advertising spending in the U.S. 2016-2020, by medium
E-mail inbox placement rate worldwide 2017, by industry
E-mail marketing: CTR and open rates in North America 2010-2017
E-mail open rate in North America 2009-2016
Number of newsletters U.S. consumers receive in private e-mail accounts 2017
U.S. consumer newsletter subscription sources as 2017
U.S. consumers preference of information received in newsletters 2017
U.S. consumer reasons to subscribe to e-mail newsletters 2017
U.S. consumer response to lack of interesting content in newsletters 2017