STATPACK: B2B Marketing Trends

Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing

Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is consumer focused. Not anymore. This Subscription Insider STATPACK provides trends for B2B marketing, its leaders, plus B2B marketing strategy and effectiveness trends. Most absolutely shocking stat to us? Only 39% of B2B companies have a formal marketing plan in 2018!

Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this 78-page PowerPoint with 34 charts and graphs to access our trend data and statistics focused on B2B Marketing Trends.

1. Industry overview

B2B e-commerce volume in the United States 2006-2015
Revenue of B2B media industry in the U.S. 2008-2016
Revenue of B2B media industry in the U.S. 2008-2016, by source
B2B print marketing and advertising spending share in the U.S. 2016, by type
B2B media, business and company information market size 2014-2020, by segment
Leading B2B marketing technology companies 2016, by revenue
Leading B2B media and business information companies 2016, by revenue
Leading B2B marketing services companies 2016, by revenue

2. Marketing strategies

B2B marketing priorities in the U.S. 2016
Share of B2B companies with a formal marketing plan in the U.S. in 2018
Share of B2B revenues devoted to marketing in the U.S. in 2017
Share of B2B companies with a in-house marketing teams in the U.S. in 2018
Share of digital in B2B marketing spending in the U.S. 2016
Content types used for marketing worldwide as of September 2016
Social media platforms used by marketers worldwide 2017, by target group
B2B marketing mobile website adoption in the U.S. 2013-2016
B2B marketing technology tactics adoption level in the U.S. in 2016
Leading marketing automation objectives according to B2B marketers worldwide 2017

3. Marketing effectiveness

U.S. most effective B2B lead generation tactics 2017
B2B marketing: leading customer marketing metrics in the U.S. 2016
U.S. B2B marketer view on customer-focused marketing influence on lead quality 2016
B2B marketing technology tactics effectiveness perception in the U.S. in 2016
Marketing channels driving revenue according to U.S. B2B and B2C marketers 2015
Most important attributes of effective B2B content marketing 2015
Effectiveness ratings of B2B content marketing tactics in North America 2015
B2B e-mail lead generation: most effective tactics worldwide 2015
B2B tradeshow lead generation: most effective tactics worldwide 2015

4. Content marketing

Use of content marketing among B2B marketers in North America 2012-2017
Organizational goals for B2B content marketing in North America 2016
Departments in charge of B2B content marketing in North America 2017
Paid advertising usage among B2B content marketers in North America 2016
U.S. B2B most effective content types for moving prospects through funnel 2017
Change of B2B content marketing budgets in North America 2017
B2B content marketing challenges in North America 2015

5. References

Need a stat for a presentation or business plan? Perhaps you need to find proof points for your team or next year’s budget planning? We have your covered! Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.