New York Times Encourages WOM with Friends and Family Offer

If you’ve got loyal subscribers they’ve probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with

If you’ve got loyal subscribers they’ve probably already told their friends or co-workers about you. Why not capitalize on that free Word-of-Mouth marketing with a Friends and Family discount?

Below is a Friends and Family offer from the New York Times to loyal subscribers. We like the text-only format — a stark contrast to the image-heavy offers they usually make.

But make sure to get a second (and third) pair of eyes on your copy so you don’t end up with mistakes like signing your name twice! (Isn’t it fun to catch The New York Times with its proofreading pants down?)

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