Marketing Automation is all the rage, but is it good for subscription sites? Or is it another eCommerce tactic that subscription sites keep trying to bend to their marketing needs?
In this 20-minute Webinar, Boundless Markets President Brad Mehl:
- Gives a simple explanation for what marketing automation is
- Shows how you’re already probably using it to some extent
- Gives 5 rules for optimizing your marketing automation
- Discusses a real-life Case Study from Jane’s on how marketing automation is improving the publication’s member engagement