LinkedIn Posts $4.3 Million Loss in Q3, But Revenue, Membership & Premium Subscriptions Are Up

In LinkedIn’s third quarter earnings report, the online professional network posted a net loss of $4.3 million, compared to a $3.4 million for the

In LinkedIn’s third quarter earnings report, the online professional network posted a net loss of $4.3 million, compared to a $3.4 million for the third quarter of 2013. Despite the loss, LinkedIn saw big jumps in other categories. Revenue was up 45% to $568 million, and premium subscriptions totaled $114 million, a 43% increase year over year. In addition, membership grew by 28% to 332 million. These numbers are fairly consistent with Q2 growth as previously reported on Subscription Content.Subscription revenue represents 20% of LinkedIn’s total revenue. During the third quarter, LinkedIn launched an updated version of one of its B2B premium subscription service, Sales Navigator, a lead generation and prospecting tool designed to reduce cold calling by leveraging social selling opportunities. The updated SaaS features both desktop and mobile versions and is available to individual users starting at $79.99 a month. Corporate versions are also available.Some of the social selling features of Sales Navigator include lead and account recommendations, news mentions of key contacts (via integration with Newsle), CRM integration with Salesforce and Microsoft Dynamics, and advanced leads search. With 47% of total traffic coming from mobile, LinkedIn is encouraging users to download the Sales Navigator mobile app to keep up the momentum.What’s next for Linked In? A focus on publishing and international growth. At the beginning of the fourth quarter, the company accelerated its rollout of its long-form publishing platform, increasing capacity to over 100 million members, and it began ramping up the next generation authoring and publishing feature. With 40,000 posts being published per week, driving member engagement continues to rise. With international sales representing 40% of overall revenue and 75% of new members in Q3 coming outside the U.S., LinkedIn will continue to grow its global presence through year end and into 2015.

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