LinkedIn Engages Existing Subscribers the WRONG Way (But Not a Bad Cross-Sell Example)

At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell

At first glance, this may seem like a loyalty gift campaign by LinkedIn. As such, we like the overall layout, typeface and design — it’s easy to skim and gives that warm and fuzzy feeling.

However, by giving away a chapter of the CEO’s new book, it feels more like a promotional email to subscribers. And bait-and-switch is never good (it’s an emotional turn-off for all but the most emo of us). Also, the “first million” members doesn’t feel terribly exclusive — perhaps just loyal members? Or all our great, fantastic members?

However, it would have been a great cross-sell campaign if it had been a little more transparent in its goals. How about “What our CEO has been up to…” as a subject line?

Up Next

Register Now For Email Subscription News Updates!

Search this site

You May Be Interested in:

Log In

Join Subscription Insider!

Get unlimited access to info, strategy, how-to content, trends, training webinars, and 10 years of archives on growing a profitable subscription business. We cover the unique aspects of running a subscription business including compliance, payments, marketing, retention, market strategy and even choosing the right tech.

Already a Subscription Insider member? 

Access these premium-exclusive features

Monthly
(Normally $57)

Perfect To Try A Membership!
$ 35
  •  

Annually
(Normally $395)

$16.25 Per Month, Paid Annually
$ 195
  •  
POPULAR

Team
(10 Members)

Normally Five Members
$ 997
  •  

Interested in a team license? For up to 5 team members, order here.
Need more seats? Please contact us here.