Before LinkedIn went public, it admitted it needed to do a better job of engaging subscribers (remember when we all had “sleeper” accounts on LinkedIn). This is a challenge many subscription sites have and can make a huge difference in subscriber retention rates.
Here is one of LinkedIn initial attempts to remedy that solution — an email campaign and clever landing page sent to the first 100,000 members (supposedly). The landing page changed every 15 seconds to show another member’s story, and the stories focused on member benefits, not just liking the service.