This is Part 1 of our DROPBOX Sample series, showing how one company is managing increased credit card fails in their customer communications.
With all the recent focus on the urgent need for all recurring revenue merchants to have up-to-date credit card information, we thought we’d pass along this warning email received from Dropbox this weekend. The email is attending to get a customer to update their billing information prior to their expired subscription.
In this short email, Dropbox:
- Informs us of their inability to charge our account
- Offers two chances to update our payment information
- Details the negative consequence of not updating the payment information, in this case having less storage space
- Links to their customer support
This email is a great example of subscriber engagement and best practices:
