Have You Tested Blue Conversion Buttons Yet?

I once gave a talk where someone asked me “What’s the best color for a button?” I remember mumbling something about red and orange

I once gave a talk where someone asked me “What’s the best color for a button?”I remember mumbling something about red and orange doing well, usually, and then gave my standard response that the button should contrast with your site’s design and brand colors.But I may have been wrong. Apparently, blue buttons are testing off the charts.But first, let me say my belief in orange buttons was not unfounded. Numerous A/B tests have shown that orange buttons can lead to as high as a 32% lift in conversions. However, as the Monetate blog points out, the control for these orange buttons were NO BUTTONS AT ALL.When one of Monetate’s clients tested a blue button next to an orange button (keeping copy and page placement consistent), it led to a 9% lift.I thought this might have been an isolated incidence, until I interviewed Ganesh Vasudevan, the CEO of IndiaProperty.com for an upcoming Case Study. Vasudevan informed me that the site has tested button color extensively, and has found that blue buttons outperform all other colors, even though the company uses blue in its logo (therefore, the button does not necessarily “pop” off the page).Vasudevan’s explanation was that blue was the most trustworthy color, and I know a few designers who will agree wholeheartedly. It’s the reason why most businesses uses blue in their logos.But apparently it’s taken us this long to figure out we should be using blue in our buttons…Have you tested button colors to increase conversions on your subscription site? What colors work best for you?

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