Aria Systems Launches Recurring Revenue Platform for Connected Cars

Earlier this week Aria Systems announced the launch of Aria for Connected Vehicles, a cloud-based monetization platform for connected cars, on-demand transportation, and related

Subscription News: Aria Systems Launches Recurring Revenue Platform for Connected Cars

Source: Aria

Earlier this week Aria Systems, a cloud-based monetization provider for subscription and usage-based revenue, launched Aria for Connected Vehicles. The focus for the company’s newest product is IoT-enabled connected cars, heavy equipment, on-demand transportation, telematics and post-sale/lease add-on services.

Aria for Connected Vehicles can be used by original equipment manufacturers (OEMs), third-party device manufacturers and service providers who want to quickly create, introduce, test and scale a range of IoT and digital offerings. The new platform can facilitate payments based on usage like car sharing, or subscription services like Sirius XM satellite radio.

According to Aria Systems’ official announcement, manufacturers are shifting away from transactional sales to forming long-term recurring customer relationships. To facilitate that change and create recurring revenue streams, manufacturers are trying to strengthen their relationships by getting to know their customers and creating products that are better aligned with their customers’ needs. Aria for Connected Vehicles can assist with this process by bridge the gap between legacy systems that can’t be adapted quickly or that aren’t agile enough to facilitate necessary changes.

Subscription News: Aria Systems Launches Recurring Revenue Platform for Connected Cars

Source: Pixabay

“IoT-enabled features have become strategic growth drivers for automobiles, farm machinery, heavy equipment and even automobile insurance companies,” said Tom Dibble, President & CEO, Aria Systems. “Aria for Connected Vehicles helps OEMs, third-party providers and others monetize the tremendous opportunities arriving from the wealth of valuable data streaming from vehicles.”

The sophisticated Aria platform uses Aria’s Omni-node technology which is a hierarchical approach to accounts, allowing companies to manage individual accounts, accounts with different levels of users, service providers, devices and vehicles. The system can manage flexible offers, add-ons and options for quick-to-market use through a company’s sales channels.

Aria for Connected Vehicles can be used in a variety of ways, including:

On-demand vehicles: Get access to cars, equipment and machinery by the hour. High-use customers can receive discounts and loyalty benefits such as higher priority and access to better cars.

Lifestyle access: Subscribe to a cool of cars and swap out car types as needed.

Road use taxation or UBI: Track mileage on public and private roads, issue bills at varying frequencies, and issue refunds based on gas tax paid versus fair share road use and type of vehicle.

Knowledge monetization: Provide shops and dealerships access to expertise online including rating, diagnostics, management tools and marketing tools, resulting in higher customer satisfaction and growth.

Recurring revenue: Transition from one-off sales to value-added, recurring services that generate incremental and predictable revenue. Utilize usage-based leasing and insurance options.

Data monetization: Sell downstream analytics of drive patterns to cities, planners, DOTs, insurers and consumers. Monetize traffic flows, computer heat maps and drive habits.

Aria for Connected Vehicles can be used by manufacturers like Subaru and Audi, who have already signed on, or by third-party device manufacturers or services, says TechCrunch. The new system works with smartphone apps, payment processors and existing accounting systems, making it flexible for companies whether they are using older or emerging technology.

Such a system could be used with the new shared vehicle ownership models that are starting to emerge. For example, in Europe, Amber One is an all-electric vehicle with a 250-mile range per charge. For about $37 a week (U.S.), subscribers will be able to access a vehicle rather than purchase a vehicle that would sit idle much of the time. Amber One is still in testing and will hit the streets – literally – sometime in 2018, reports TechCrunch.

Based in Atlanta, Georgia, Clutch is another shared vehicle service that could benefit from Aria for Connected Vehicles. With Clutch, after a one-time $250 joining fee, members can get a Pioneer subscription for $850 a month or an Adventurer subscription for $1,300 a month. The monthly fee includes a monthly fee to cover all of a vehicle’s cost, unlimited “flips” (trading vehicles), insurance coverage and more.

Insider Take:

This is an exciting opportunity for Aria Systems to take what they do well and to fill a need that hasn’t previously existed. This helps manufacturers and other automotive service providers to upgrade their technology seamlessly, so they can grow the lifetime value of their customer relationships while also building more predictable, long-term recurring revenue.

From vehicle leasing and car sharing to usage tracking and monetization, Aria for Connected Vehicles offers countless opportunities for subscription and usage-based IoT services. This will help Aria differentiate itself from competitors like Zuora, goTransverse and Recurly.

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