3 Must-Haves for Paid Content Sites When Creating a Website for Live Events

Since it’s rarely a good idea to make subscription revenues your only source of revenues, savvy digital publishers know that live events are a

Since it’s rarely a good idea to make subscription revenues your only source of revenues, savvy digital publishers know that live events are a great way to both build brand awareness and diversify revenue streams.However, an events revenue stream will only be as successful as the marketing that goes behind it.In this week’s Members-Only How-To on Subscription Site Insider, we detail how to market live events to both subscribers and non-subscribers. And the first step is to have a separate, easy-to-find website for any live event. This website can link to your normal webpage, but should also have its own, easy-to-remember URL so that non-subscribers in your target market can find it easily.Your events website should also have the following three features:#1. An email capture box. This should be easy to spot (usually the top right column). You can also use a lightbox overlay to increase capture rates.#2. Sections for the tentative agenda, list of speakers (with headshots and bios), the list of attendees (preferably name, title and company) and location and lodging information. All of these departments, save the last, should be updated on an ongoing basis, so you’ll want to make sure you have an back-end that’s easy to use for your marketing department.#3. A shopping cart to sell tickets. This should have a great button, plus a space for people to enter promotional codes or indicate if they’re eligible for a member discount.But that’s just the start. To learn the six best practices for pre-event marketing, join Subscription Site Insider today and get instant access to our How-To on Marketing Live Events.

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