$1 Trials Often Better Than Free Trials For Paid Content and ‘Freemium’ Sites

For years, marketing departments have relied on the allure of free trials to hook potential subscribers to magazines and newspapers. But in the online

For years, marketing departments have relied on the allure of free trials to hook potential subscribers to magazines and newspapers.But in the online world, free trials may not be your best bet. Especially if you’re using free content to increase your search rankings and drive traffic to your site.When you’re giving samples of your content away for free, it makes no sense to give away the premium stuff for free as well, even if it’s for a limited time.Try offering a $1 or 99-cent trial instead. A number of subscription sites highlighted in this week’s Webinar at Subscription Site Insider found that paid trials get them more qualified leads and higher trial-to-paying-subscriber conversion rates.Of course, your sign-up rate may decrease, but the higher conversion rate usually gets you more revenues in the long-term.For more best practices in creating trial offers, check out the on-demand recording of this month’s Webinar on Subscription Site Insider.