Wholesale Membership Clubs: Retail Success Through Subscription
With 130 million people willing to pay an annual fee, wholesale membership clubs have been using subscription-business best practices for decades, and they have some lessons to teach the Johnny-come-latelies.
Three established companies in this category -- Costco, Samís Club, and BJís -- sell more than $160 billion in economy-size goods while regularly dominating the customer satisfaction rankings. How do they do that? With recurring revenue from loyal subscribers who are also devoted fans.
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