What Is Behavioral Data? (And How Can it Really Help You?)
Behavioral information provides action-oriented insights and intelligence based on real and actionable data
If you care about driving business to your subscription or membership business,donít continue to act and make decisions on transactional and survey-based (biased) information when it can only tell part of the story. Behavioral data can give you action-oriented insights and intelligence based on real and actionable data to know how members, customers, and subscribers interact, move and engage with your business. Kevin Novak, Subscription Insider's Guide to Leveraging Technology walks through the basics of understanding and leveraging behavioral data.
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