Understanding the ROI of Paywalls, Subscriptions and Ad-Supported News
Newspapers are in a position to make digital subscriptions the key to a long-term sustainable future.
Many print newspapers have been around for more than 100 years. Digital news, on the other hand, is relatively young in terms of life cycle. Unfortunately, the news industry continues to struggle with the transition away from print toward the digital side of the house and how to monetize it. Arvid Tchivzhel of Mather Economics discusses the revenue strategies of news content to better understand ROI and shares insight into how a subtle change in mindset can make a big difference.
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