Best Practice

Trial Offers: Five Legal Issues to Consider Before Offering Them

Lisa B. Dubrow, Esq., www.lisadubrow.com January 31, 2017

Tags: Regulation & Compliance Business Operations & IT Conversion Marketing Paywalls & Pricing Auto-renew Subscription Freemium Invoiced Subscription Scholarly (STM) Content SaaS (Software) OTT (Video Streaming) Online Services & Tools News Content Memberships Gaming Newsletters Magazines E-Learning & Training eBooks Data Consumer-focused Content Business (Industry) Content Box Subscription Music (Audio Streaming) App Subscription Building Subscription Products Audience & Demand Generation

How you set up a trial offer, how you disclose certain elements of that offer in marketing copy, and how your financial operations manage money related to that free trial offer. all have potential legal implications. Lisa B. Dubrow, Esq., walks through five legal considerations every business should be mindful of when incorporating a trial offer to your subscription or membership product.

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