Voting With Credit Cards: The Growing Importance Of Recurring Contributions In Politics
About 62% of incumbent senators and governors ask for recurring donations on their campaign websites. As the importance of small individual donations rises, candidates seek to offer donors a range of ways to contribute. Subscription-style donations are one of those ways.
Several trends are colliding in the business of funding political campaigns. Increasingly polarized voters are expressing their opinions not just with votes but also with individual donations. Candidates are enabling this level of participation with invitations to make affordable, easy donations monthly, or even weekly. And organizations and businesses are making it easy for would-be politicians to make this happen.
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