The Freemium Road to Revenue: How to Grow by Giving Away Your Service
By offering premium upgrades and valuable extras, developers and content providers can convert freemium users into subscribers or micro-payers.
LinkedIn, Slack, DropBox, Pandora, Spotify, and just about every mobile video game are generating revenue despite a business model that includes most of their customers using their services for free. Clever developers and content producers have learned that attracting A LOT OF customers can be as important as attracting PAYING customers. And the most clever are finding innovative ways to derive real value from the users who pay nothing at all.
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