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Features

The Five Phases of the Subscription Lifecycle

Kevin Cancilla, Vindicia January 17, 2019
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Tags: Industry Stats & Benchmarks Renewals & Payment Processing Retention Marketing Subscription Technology Business (B2B) Consumer (B2C) App Subscription Music (Audio Streaming) Box Subscription Auto-renew Subscription Business (Industry) Content OTT (Video Streaming) SaaS (Software) Online Services & Tools News Content

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The subscription lifecycle is a framework for describing the needs, processes, capabilities, and knowledge that subscription businesses require as they acquire, bill and retain subscribers; grow their operations; and, achieve financial success. Subscription business success requires intelligence at all phases of the subscription lifecycle. Those that excel at all stages of the lifecycle stand the best chances to succeed!

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