The Content Machine, Data and Technology
Simply applying "digital" to the surface of your product or business model is not enough.
A recent report by MIT Sloan Management Review and Deloitte found that nearly 90% of managers surveyed report that their industry is likely to be disrupted by digital technologies. Simply applying digital at the surface to your traditional product or business model is going most often to be disastrous. There are a few ways, (if done properly and with a realistic strategy) that can help to transform a digital revenue and business model as Kevin Novak, 2040 Digital Founder and President as well as Subscription Insider Guide to Leveraging Technology explains.
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