Subscription Banking: Is the Revolution at Hand?
Some prognosticators predict the coming transformation of banking, just as the publishing and music industries have been transformed. Others say, ‘Not so fast!’
The banking industry is in the very early stages of exploring subscription offerings. However, there are both start-up firms and huge players making moves into this space. Odds are that the future successful offerings will cater to younger demographics, on fully mobile platforms, offering a wide range of substantial added value to make the subscription price compelling compared to current common free checking plans.
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