State of Ad Blocking 2016: What Publishers Need to Know
Publishers, who stand to lose $41.4 billion in ad revenue this year, fight back against the ad blockers.
As ad blocking usage continues to grow, publishers and organizations like the Newspaper Association of America are turning up the heat, to fight against companies like Adblock Plus, Brave and Optimal who threaten their livelihood. As ad revenue declines because of ad blocking, publishers like Axel Springer are waging court battles abroad to fight against unfair competition and business practices, while in the U.S., the NAA takes their complaint to the NAA.The growth of mobile ad blocking escalates the problem, particularly for mixed revenue business models. In this report, we've got the latest ad blocking news with exclusive commentary from NAA and Adblock Plus.
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