Revenue Shifts, Digital and Data
Why Media Companies are Transforming Business Models to Incorporate Data
One simply needs to look around to see retail, publishing, transportation and other sectors thrown into a transformative change as digital and data penetrate every element of a business. Like content, data is currency and technology is now the enabler and source of both. Data is in many ways the new currency. Content is still king, but the definition of content is evolving to include data. Kevin Novak, CEO of 2040 Digital and Subscription Insider Guide to Leveraging Technology, explores benefits of data and its transformative impact for media and information-based businesses.
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