On-Demand Webinars

Revenue Data Signals: How to Use Data to Understand Subscription Revenue Risk and Opportunity

Kathy Greenler Sexton, Subscription Insider March 2, 2017

Tags: Analytics, Testing and Analysis Business Operations & IT Financial Performance & Reporting Auto-renew Subscription Invoiced Subscription Free (Registered User) Subscription Freemium Metered Subscription Micropayments Controlled Circulation Gift Subscriptions Subscription Sales Retention Marketing Building Subscription Products Subscription Technology

Revenue signals go way beyond renewal and churn KPIs. In order to maximize potential revenue, you need to get under the hood of your subscription product or service to understand revenue-related data.� These �revenue signals� are in your billing, product, and customer data and they show where your subscription business is at risk for lower revenue or where you losing potential revenue opportunities.� In this on-demand seminar, you will learn what to look at in your own data and analytics, what learnings you can glean from each revenue signal, what actions your subscription business should think about taking, and most importantly, the revenue impact of acting or not acting on each signal.

Hello! If you are a paying Subscription Insider Member, please log in below to continue reading.
Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider has upgraded to a new technology platform and our login process has changed:

FOR FULL ACCESS TO PREMIUM CONTENT

Members (Paid): Please use the EMAIL address you have on file as part of your membership (vs. your user name) and use your existing PASSWORD. In some cases, you will need to reset your password (this is for security reasons.)