Search is still a valuable tool in your marketing toolkit. This STATPACK explores that state of search in 2018 with information on the most important companies, search volume, as well as the growing importance of mobile search and VDA (virtual digital assistant) usage for search.
Companies directly profiting from big data are now earning over $42 billion dollars worldwide. And that’s a lowball estimate. A subset of that revenue is going to companies that have made their data accessible to subscribers in exchange for a recurring payment.
Unless your company has a monopoly on what you offer, you probably survive amid competition. One key to keeping customers happily subscribing to your product: exceptional customer service.
With a potential subscription business market size of $35-plus billion -- and with a history of solid growth that experts forecast to continue -- there’s every reason to look for success in an America filled with fitness fans.
Today, artificial intelligence generates $7.3 billion in direct revenue, and drives $1.2 billion in related business. That is only going to grow ... maybe tenfold by 2025. And while we’ve all heard about the implications for a robot apocalypse, the reality is that AI is being used right now by financial firms to decrease both fraud and customer loss through card declines.
As a mature market full of established business owners, the car wash industry has only lately moved to subscription offerings. However, as operators learn that their fears in offering unlimited service are mostly unfounded, many are embracing a new way to monetize customers.
In the growing, $45 billion U.S. organic food market, some consumers are going beyond the organic label to seek a subscription relationship with the 7,000-plus local food growers offering clear chain-of-custody practices, so that foodies know where their produce comes from.
The entertainment industry has been complaining for years about its staggering losses due to piracy. However, even as the video, game, and music industries have evolved toward subscription and streaming business models, they continue to generate significant profits. Media firms still say that rampant thievery is costing them billions -- over $50 billion in 2017! Where’s the resolution to this conundrum?
LinkedIn, Slack, DropBox, Pandora, Spotify, and just about every mobile video game are generating revenue despite a business model that includes most of their customers using their services for free. Clever developers and content producers have learned that attracting A LOT OF customers can be as important as attracting PAYING customers. And the most clever are finding innovative ways to derive real value from the users who pay nothing at all.
Ad revenue for newspapers has been falling for years, but the migration of ad dollars, especially to Facebook and Google, are pushing news orgs away from ad-based revenue models.
Credit cards are a blessing and a curse for subscription publishers and monthly box merchants. Yes, auto-pay on a regular basis is sweet indeed, but it comes with the peril of card default. Cards expire or max out, customers dispute charges, and more ... but there are ways to minimize the detrimental effects of credit card declines and chargebacks on your subscription business.
Several trends are colliding in the business of funding political campaigns. Increasingly polarized voters are expressing their opinions not just with votes but also with individual donations. Candidates are enabling this level of participation with invitations to make affordable, easy donations monthly, or even weekly. And organizations and businesses are making it easy for would-be politicians to make this happen.
Advertising on Facebook is an effective marketing tool for B2B and B2C subscription companies. With the recent changes to its algorithm, it’s now more important than ever to reach and engages your target customers.
Download this Facebook Marketing Trends STATPACK, a 125-page PowerPoint with 55 charts and graphs (with two embedded excel charts), to access trend data on Facebook Marketing.
Subscription Insider STATPACKS are charts and data that you can use to benchmark performance, for your market and budget planning, creating your business plan or even competitive analysis.
This Subscription Insider STATPACK provides statistics and facts on the global online retail e-commerce market. It includes data regarding the global e-commerce market volume as well as information on digital shoppers and consumer spending, as well as mobile commerce and digital payments.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis.Download this 124-page PowerPoint with 56 charts and graphs (and three embedded excel charts) to access our trend data and statistics focused on the E-Commerce Worldwide Trends.
Marketing Business-to-Business (B2B) information, data and services businesses are very different than consumer marketing. The challenge is, much of the data focused on marketing is consumer focused. Not anymore. This Subscription Insider STATPACK provides trends for B2B marketing, its leaders, plus B2B marketing strategy and effectiveness trends. Most absolutely shocking stat to us? Only 39% of B2B companies have a formal marketing plan … in 2018!
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this 78-page PowerPoint with 34 charts and graphs to access our trend data and statistics focused on B2B Marketing Trends.