In the wider universe of “influencer marketing,” video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to “unbox” products, that’s an amazing opportunity for companies that sell boxes by subscription.
Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20% to 30% of their respective audiences/followers purchasing a product. Have you ever thought of using Influencers? Do you have the confidence that an Influencer program could yield the right ROI for your subscription business?
In this STATPACK focused on Influencer Marketing trends, you will learn how companies are leveraging Influencers, why they are using them, how they compensate and how effective they are, including:
Spending and budgeting trends of Influencer Marketing.
Strategies and tactics trends of Influencer Marketing.
Instagram Influencer Marketing trends.
YouTube and video Influencer Marketing trends.
Fashion, cosmetic & luxury Influencer Marketing trends.
Consumer perception trends of Influencer Marketing.
This STATPACK is 91 pages, editable, with 39 updated and detailed charts with reference information for your research and citations. Check out the detailed table of contents below.
Car makers are churning out cars at a record pace -- up 4.7% in December. To move this excess inventory, car makers are pushing Americans towards higher debt and riskier loans. They are also looking into more creative ways to use inventory, including car subscription services. More and more auto companies are rolling these out.
More than 70 million Americans are now podcast listeners, and 23% of them say they would definitely pay for ad-free premium episodes. Those numbers are forecast to rise, and premium delivery methods are evolving to increase ease of use and variety of offerings. The subscription podcast market seems poised for growth.
Who doesn’t love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.
Did you know that the average meal-kit duration is 4 weeks or less for 65% of subscribers? We cover this, and a whole lot more, in our latest Subscription Insider STATPACK examining the trends of the online meal kit delivery service industry worldwide (with a special focus on the United States). We examine market trends including revenue, key players, market share, and how the meal-kits segment fits into the overall subscription industry. We look at two leading players in this market: Blue Apron and HelloFresh. We also explore consumer behavior. This is an editable 70-page PowerPoint deck with 30 charts.
This Subscription Insider STATPACK provides statistical information about trends in marketing technology and its implementation. Understand adoption trends, platforms, M&A activity, budgets & spending, salaries & positions related to marketing technology, use and effectiveness, and even the use of AI within platforms.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this is editable 84-page PowerPoint deck with 37 charts with three embedded Excel charts.
In the third quarter of 2018, over a million subscribers cut the cord and ended their subscriptions to pay TV. How did cable TV providers fail their subscribers so remarkably, and what are they doing to stem the losses?
Will Subscription Video on Demand (SVoD) growth flatten out by 2020? Will Average Revenue Per User (ARPU) grow? Our data says, yes. Stay on top of market trends with our Subscription Insider STATPACK focused on digital video in the United States, including revenue and user and projections through 2022. It is 40 pages, editable, with 16 detailed charts.
Apple is pushing hard toward subscriptions both in its app store and with its latest cloud and hardware offerings. But the personal computer giant is not blazing a trail with software as a service for consumers: Microsoft and Adobe got there first.
Sharing content, by consumers and businesses alike, is the goal of so many on social media. But how many are effectively sharing their content, to how many and is ti effective? In this Subscription Insider STATPACK, we explore social content sharing among internet users. It highlights photo and video sharing apps, as well as the sharing of personal information via social networks online. This STATPACK is 109 pages, editable, with 50 detailed charts and four embedded excel tables.
Fashion-related Subscription Boxes are big, literally changing how consumers discover and find new wardrobe items for their closets. This Subscription Insider STATPACK presents insights and statistics on the fashion e-commerce market in the United States. It provides an overview of the market volume and statistics on consumer spending and shopping behavior. It also includes data on the most relevant online retailers and websites, as well as information on mobile shopping and digital payment usage.
A third of consumers have complained about companies on social media, and almost 40 percent are OK with using social channels for customer support. What’s your strategy for serving these customers and managing the way they interact with your brand? Remember, whatever your strategy, the Internet is watching!
We are sure you are up to speed on “Cord-Cutter” trends, what about “Cord-Trimmers” and “Cord-Nevers”? Understand the trends, predictions, demographics, habits, and impact of subscription video streaming. What caught our attention in this report, was the pace of change moving forward, how much time consumers are spending with subscription video (versus other forms of video), and how cord-cutters and cord-nevers are acting similarly as the market matures. There are lots more insights enclosed including, understanding consumer habits, streaming service trends and predictions, details on who cord-cutters and cord-nevers are, an overview of their impact on the Pay TV market, and more. This STATPACK is 68 pages, editable, with 30 detailed charts.
With quarterly revenue nearing $4 billion and 130 million worldwide streaming subscribers and growing, Netflix nonetheless continues to attract criticism — and its volatile stock price reflects that. However, the story behind the data reveals that Netflix’s fundamentals are sound, and that the video-on-demand company with a track record of flexibility is headed in the right direction.