B2B marketing differs from consumer marketing in one crucial way: The customer base is almost always smaller. That means a viable B2B marketing plan can be more personal, more focused on particular leads, and more devoted to one-on-one human interaction.
The most successful subscription companies -- like Apple, Amazon, and Microsoft -- not only offer customers compelling reasons to remain subscribers, but they also make those subscribers happy to be locked in.
Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That means putting a lot of work into making those conversions. Here are some ideas for getting it right.
In this Subscription Insider STATPACK, we look at Digital Advertising trends, including:
Understanding how ad spend and budgets are changing; Examining the revenue of all the digital advertising platforms and publishers; Looking at digital advertising effectiveness compared of “traditional” advertising, what the most effective digital marketing techniques are, Ad ROI by medium, purchasing impact, and more; Understanding consumer perception of digital advertising by ad type, the leading types of ads, the reasons people block ads, consumer attitudes toward different ads, how different age groups view the relevance of online advertising; and, much more. This STATPACK is 96 pages and fully editable for your use in your marketing, business development, and business planning.
Three established companies in this category -- Costco, Sam’s Club, and BJ’s -- sell more than $160 billion in economy-size goods while regularly dominating the customer satisfaction rankings. How do they do that? With recurring revenue from loyal subscribers who are also devoted fans.
Online dating is the ultimate subscription. If you are involved or thinking of getting involved in the business of online dating, this Subscription Inside STATPACK is for you.
We present the latest trends and facts about online dating in the United States, including: The market outlook for online dating users and revenue, Demographic profiles of online dating users, A review of the most popular dating apps and online services, Usage of dating apps and online services, Common attitudes and beliefs regarding…
“Smart Homes”, “Connected Cars”, “Smart Metering”, even “Smart Luggage” are all examples of Internet of Things (IoT) subscriptions.
In this Subscription Insider STATPACK, we explore the trends, facts and forecasts about the Internet of Things (IoT) in the United States including information on:
The overall North American and U.S. IoT market sizing trends, Different submarkets including Enterprise IoT, Passive Devices, Metering, Cards, Homes and more, Mobile connections/users related to IoT, The number of connected devices and “things”, and, Adoption rate trends. Download this editable STATPACK for your market and product research, presentations and more.
Rent is a really expensive monthly subscription to not being homeless.” So say the folks on social media ... and the data backs them up. Moreover, a growing number of housing-as-a-service startups are seeing it that way too.
In the wider universe of “influencer marketing,” video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to “unbox” products, that’s an amazing opportunity for companies that sell boxes by subscription.
Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20% to 30% of their respective audiences/followers purchasing a product. Have you ever thought of using Influencers? Do you have the confidence that an Influencer program could yield the right ROI for your subscription business?
In this STATPACK focused on Influencer Marketing trends, you will learn how companies are leveraging Influencers, why they are using them, how they compensate and how effective they are, including:
Spending and budgeting trends of Influencer Marketing.
Strategies and tactics trends of Influencer Marketing.
Instagram Influencer Marketing trends.
YouTube and video Influencer Marketing trends.
Fashion, cosmetic & luxury Influencer Marketing trends.
Consumer perception trends of Influencer Marketing.
This STATPACK is 91 pages, editable, with 39 updated and detailed charts with reference information for your research and citations. Check out the detailed table of contents below.
Car makers are churning out cars at a record pace -- up 4.7% in December. To move this excess inventory, car makers are pushing Americans towards higher debt and riskier loans. They are also looking into more creative ways to use inventory, including car subscription services. More and more auto companies are rolling these out.
More than 70 million Americans are now podcast listeners, and 23% of them say they would definitely pay for ad-free premium episodes. Those numbers are forecast to rise, and premium delivery methods are evolving to increase ease of use and variety of offerings. The subscription podcast market seems poised for growth.
Who doesn’t love a good training session? Our on-demand webinars are the go-to resource. Here are the most popular in 2018.
Did you know that the average meal-kit duration is 4 weeks or less for 65% of subscribers? We cover this, and a whole lot more, in our latest Subscription Insider STATPACK examining the trends of the online meal kit delivery service industry worldwide (with a special focus on the United States). We examine market trends including revenue, key players, market share, and how the meal-kits segment fits into the overall subscription industry. We look at two leading players in this market: Blue Apron and HelloFresh. We also explore consumer behavior. This is an editable 70-page PowerPoint deck with 30 charts.
This Subscription Insider STATPACK provides statistical information about trends in marketing technology and its implementation. Understand adoption trends, platforms, M&A activity, budgets & spending, salaries & positions related to marketing technology, use and effectiveness, and even the use of AI within platforms.
Subscription Insider STATPACKS are charts and data that you can use for your market and budget planning, creating your business plan or even competitive analysis. Download this is editable 84-page PowerPoint deck with 37 charts with three embedded Excel charts.