Interest in subscription boxes online is flattening, and the most recent data shows that traffic to subscription box sites is way down. There is still a lot of money in the industry, and a plateau is not a bubble, but a shakeout is coming. These three trends point to strategies that smart companies will use to survive.
Marketing a smaller business is unique. From budgets to what actually works and doesn’t work for acquiring subscriptions to your processes and tools for getting your marketing done. In this Subscription Insider STATPACK, we look at marketing trends specifically focused on small businesses.
More gamers are playing -- and paying -- for video games than ever. Gaming has even surpassed paid TV among millennials. In this golden age of gaming, the offerings are vast and many companies are trying out payment plans and options, especially subscription. The winning business model has yet to be determined.
By the end of 2018, Amazon Prime counted 101 Million members. With monthly and annual plans, Amazon Prime members qualify for expedited shipping, enjoy media streaming and other exclusive digital services plus members-only shopping offers on Amazon Prime Day.
Why does Amazon offer so much to its Prime Subscribers? It’s simple, the average spend of an Amazon Prime member versus a non-Prime member is 133% higher!
This Subscription Insider STATPACK is focused on Amazon Prime trends. This 102 page, editable PowerPoint STATPACK includes trend information on Revenue, Prime Users, Product Reach including e-commerce and streaming-entertainment, Usage, Shopping behavior, Prime Day, and more.
It no longer makes sense to buy hardware as computers and servers, each one requiring an OS install, maintenance updates, and component upgrades. Instead, let a service handle all that for you, as you subscribe to computing access over the Internet.
B2B marketing differs from consumer marketing in one crucial way: The customer base is almost always smaller. That means a viable B2B marketing plan can be more personal, more focused on particular leads, and more devoted to one-on-one human interaction.
The most successful subscription companies -- like Apple, Amazon, and Microsoft -- not only offer customers compelling reasons to remain subscribers, but they also make those subscribers happy to be locked in.
Although 69% of marketers say that conversions are their top priority, the fact is that a typical good conversion rate only hovers around 3%. That means putting a lot of work into making those conversions. Here are some ideas for getting it right.
In this Subscription Insider STATPACK, we look at Digital Advertising trends, including:
Understanding how ad spend and budgets are changing; Examining the revenue of all the digital advertising platforms and publishers; Looking at digital advertising effectiveness compared of “traditional” advertising, what the most effective digital marketing techniques are, Ad ROI by medium, purchasing impact, and more; Understanding consumer perception of digital advertising by ad type, the leading types of ads, the reasons people block ads, consumer attitudes toward different ads, how different age groups view the relevance of online advertising; and, much more. This STATPACK is 96 pages and fully editable for your use in your marketing, business development, and business planning.
Three established companies in this category -- Costco, Sam’s Club, and BJ’s -- sell more than $160 billion in economy-size goods while regularly dominating the customer satisfaction rankings. How do they do that? With recurring revenue from loyal subscribers who are also devoted fans.
Online dating is the ultimate subscription. If you are involved or thinking of getting involved in the business of online dating, this Subscription Inside STATPACK is for you.
We present the latest trends and facts about online dating in the United States, including: The market outlook for online dating users and revenue, Demographic profiles of online dating users, A review of the most popular dating apps and online services, Usage of dating apps and online services, Common attitudes and beliefs regarding…
“Smart Homes”, “Connected Cars”, “Smart Metering”, even “Smart Luggage” are all examples of Internet of Things (IoT) subscriptions.
In this Subscription Insider STATPACK, we explore the trends, facts and forecasts about the Internet of Things (IoT) in the United States including information on:
The overall North American and U.S. IoT market sizing trends, Different submarkets including Enterprise IoT, Passive Devices, Metering, Cards, Homes and more, Mobile connections/users related to IoT, The number of connected devices and “things”, and, Adoption rate trends. Download this editable STATPACK for your market and product research, presentations and more.
Rent is a really expensive monthly subscription to not being homeless.” So say the folks on social media ... and the data backs them up. Moreover, a growing number of housing-as-a-service startups are seeing it that way too.
In the wider universe of “influencer marketing,” video bloggers who share the experience of opening a subscription box are offering those services a powerful publicity assist. More than half of Americans have seen at least one vlogger video ever, and 30% watch at least one a week. In another survey, 32% of Americans say they depend on video sites such as YouTube to find out about new products. With the huge popularity of influencers who are using video to “unbox” products, that’s an amazing opportunity for companies that sell boxes by subscription.
Globally, brands have increased their Influencer Marketing budgets by 39%. And, no wonder. The impact of influencers on global consumer purchasing is growing, with 20% to 30% of their respective audiences/followers purchasing a product. Have you ever thought of using Influencers? Do you have the confidence that an Influencer program could yield the right ROI for your subscription business?
In this STATPACK focused on Influencer Marketing trends, you will learn how companies are leveraging Influencers, why they are using them, how they compensate and how effective they are, including:
Spending and budgeting trends of Influencer Marketing.
Strategies and tactics trends of Influencer Marketing.
Instagram Influencer Marketing trends.
YouTube and video Influencer Marketing trends.
Fashion, cosmetic & luxury Influencer Marketing trends.
Consumer perception trends of Influencer Marketing.
This STATPACK is 91 pages, editable, with 39 updated and detailed charts with reference information for your research and citations. Check out the detailed table of contents below.