Pundits, publishers, and media personalities are dramatically unhappy with the new reality. “Facebook is just screwing our news operations,” said one. But there’s another side to the story as Subscription Insider's Michael Moran Alterio explains in this trend report.
Considering Twitter as part of your marketing plan? This Subscription Insider STATPACK provides statistical information about Twitter marketing and advertising worldwide. It looks at Twitter marketing and examines revenues, audiences, followers, demographics, how digital marketers are leveraging Twitter, its effectiveness, top brands using the platform and much more. Download the 91-page PowerPoint with 39 charts and graphs (with five embedded excel charts) to access all the data.
B2B and B2C subscriptions companies in-the-know understand how they drive new customers and have been using them for years. For many Box Subscriptions, News, Content and other consumer-focused subscription companies who are fighting it out with pure e-commerce companies, digital coupons are a must to compete for new customers. This Subscription Insider STATPACK looks at digital coupons and especially, the platforms now popular with consumers that aggregate coupons for their users and includes analysis of how consumers are leveraging coupons, mobile coupon usage, coupon utilization by industry, coupon and loyalty behavior, and more. Download the 116-page PowerPoint with 52 charts and graphs (with six embedded excel charts) to access all the data.
New services are offering movie fans a flat monthly or annual subscription fee in exchange for reasonable-to-extreme savings -- if you commit to using your subscription to the max. Can these offerings bring moviegoers back to theaters, and can these services succeed even if they offer benefits that are “too good”?
In this Subscription Insider STATPACK, we look at Amazon Prime trends and predictions including analysis on Prime subscribers, Prime Video subscribers, reach, user behavior, shopping behavior and a host of Prime Day statistics. Download the 98-page PowerPoint with 43 charts and graphs (with three embedded excel charts) to access all the data.
In this Subscription Insider STATPACK, we look at Amazon financials, trends and predictions. Understand company trends, benchmark data, user data and demographics, plus Prime, Digital Media and Web Services business trends. Download the 137-page PowerPoint with 62-charts and graphs (with two embedded excel charts) to access all the data.
In this Subscription Insider STATPACK, we look at Netflix financials, trends and predictions. Understand data such as subscription revenue trends, ARPU, streaming content obligations, financial trends, user data and even data on Netflix original content trends. Download the 110-page PowerPoint with 49 charts and graphs (with three embedded excel charts) to access all the data.
Gone are the days when checking a "include mobile" box in your online ad buy was the extent of your mobile marketing strategy. Mobile Marketing today is an essential and separate channel for effective marketers in the U.S.
In this Subscription Insider STATPACK, we examine Mobile Marketing budget and tactics, metrics and challenges, effectiveness, the consumer perspective, the marketer perspective and advertising spending trends. Download the 93-page PowerPoint with 40 charts and graphs to access all the data you need to inform your own company’s mobile marketing strategy and performance.
Amazon is now showing interest in becoming a prescription drug provider. CVS has offered to acquire healthcare giant Aetna. As these behemoths step, none-too-lightly, into new healthcare markets, what effect will they have on healthcare subscription providers and practices?
Content Marketing is used by over 90% of marketers in the U.S. Unless you have been working under a rock, Content Marketing is big. Its triple-digit revenues growth is no accident as Content Marketing is a proven strategy for driving leads and revenues. In this Subscription Insider STATPACK, we examine Content Marketing revenues, budgets, familiarity and use in the U.S. We look at Content Marketing trend data from the marketing perspective, the consumer perspective as well as data on goals, tactics and its effectiveness. All the data you can use to inform your own company’s content marketing strategy and performance. Download the 96-page PowerPoint with 42 charts and graphs, with one embedded excel workbook to access all the research and data.
Paid content is continually evolving, from consumer usage, attitudes, and preferred payment methods to segments of the paid content industry still adopting digital subscriptions. In this Subscription Insider STATPACK, understand it all as we look at Paid Content. We examine paid content trends, format, revenue. Also, we include trend data on e-publishing, periodical publishing, consumer magazines, newspapers, digital subscriptions, audience profiles and consumption as well as consumer preferences and behaviors such as payment methods, devices, and attitudes. Download the 98-page PowerPoint with 35 charts and graphs, with two embedded excel workbooks to access all the research and data.
Giving Tuesday is a new holiday, the Tuesday after Thanksgiving, that encourages donations, especially online. That’s a great way to inspire donors, but for continuing engagement that builds relationships and leads to recurring donations, treat charitable givers as do subscription companies -- build an ongoing relationship that provides value to donors and gives them the feeling that their donations are a value proposition.
The subscription box industry is still growing, and publishers are shifting from an ad-revenue model to a new reliance on subscription. That makes this holiday season a prime time for customers to put gift subscriptions on their shopping lists.
Influence Marketing is an increasing part of marketing strategy and budgets and if its included in yours, know the data that can inform your program. In this Subscription Insider STATPACK, we look at Influence Marketing. We examine marketing spend, who is doing it, goals, benefits, challenges, channels used to engage influencers, and the leading strategies that benefit from influencer involvement. In addition, we look at the financials of influencer budgets, earnings and compensation, influencer effectiveness and impact, as well as blogging and social media marketing as related to influencers. Download the 85-page PowerPoint with 37 charts and graphs, with three embedded excel workbooks to access all the research and data.
Are you considering crowdfunding to launch or scale your subscription business? Make sure you understand the global trends and key players in crowdfunding before you get started, so you are educated. In this Subscription Insider STATPACK, we look at crowdfunding. We examine crowdfunding volume worldwide, crowdfunding campaign data, global platform data, insight into selected crowdfunding platforms, as well as US and Canadian crowdfunding data. Download the 63-page PowerPoint with 26 charts and graphs, with two embedded excel workbooks to access all the research and data.